JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
The Thread That Binds
July 1, 2018
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Jeanne D’Arc, one of the country’s oldest credit unions, taps into its mill-town past to demonstrate its commitment to its hometown’s future.
Community Involvement By The Numbers
July 1, 2018
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How Jeanne D’Arc makes a difference to those it serves.
Is Financial Health ‘A’ Thing Or ‘THE’ Thing?
June 27, 2018
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Two conferences this spring bring to light five ideas that credit unions can use.
The Member Experience Runs Deep In Credit Union Land
June 25, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Shared Purpose, Powerful Motivation
June 25, 2018
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Defining what makes the credit union different can be the key to ensuring employees articulate that difference in word and deed.
Speak For Yourself
June 18, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Pop-Up Branch, Bank Acquisition, Trigger Words, And More
June 11, 2018
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Five can’t-miss data points this week on CreditUnions.com.
4 Ways To Turn Data Analytics Into A Credit Union Differentiator
June 11, 2018
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Analytics has been a major topic for some time among credit union strategists and is only growing in importance. Meanwhile, using analytics ethically has come to the fore globally, with the May 25 go-live date for the General Data Protection Regulation by the European Union. The GDPR might not directly impact credit unions that don’t
2018 Tough Questions Series: A Planning Primer To Leverage Positive Momentum
June 8, 2018
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Jay Johnson, partner at Callahan & Associates and sought-after industry strategist, explores how credit unions can leverage positive momentum and ask tough questions as they go into planning season this fall.
Best Of May 2018
June 4, 2018
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Based on May traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The Thread That Binds
Jeanne D’Arc, one of the country’s oldest credit unions, taps into its mill-town past to demonstrate its commitment to its hometown’s future.
Community Involvement By The Numbers
How Jeanne D’Arc makes a difference to those it serves.
The Member Experience Runs Deep In Credit Union Land
Five can’t-miss data points this week on CreditUnions.com.
Shared Purpose, Powerful Motivation
Defining what makes the credit union different can be the key to ensuring employees articulate that difference in word and deed.
Pop-Up Branch, Bank Acquisition, Trigger Words, And More
Five can’t-miss data points this week on CreditUnions.com.
4 Ways To Turn Data Analytics Into A Credit Union Differentiator
Analytics has been a major topic for some time among credit union strategists and is only growing in importance. Meanwhile, using analytics ethically has come ...
2018 Tough Questions Series: A Planning Primer To Leverage Positive Momentum
Jay Johnson, partner at Callahan & Associates and sought-after industry strategist, explores how credit unions can leverage positive momentum and ask tough questions as they ...
Best Of May 2018
Based on May traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Browse Topics
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
Is Financial Health ‘A’ Thing Or ‘THE’ Thing?