JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
The Myth Of The Fast Follower
April 25, 2017
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As credit unions face new marketplace disruptions, it’s time to take a closer look at some traditional responses to these challenges.
Introducing A New Way To Turn Ideas Into Action
April 24, 2017
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Credit Union Strategy & Performance gets a facelift for 2017 and pushes a model for sharing credit union best practices to the next level.
Joan Moran On Leadership
April 24, 2017
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The CEO of DOLFCU talks about thinking differently, working collaboratively, and taking chances.
The 2016 Annual Report, Branch Designs, And Bank Buying
April 17, 2017
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Four can’t-miss data points featured this week on CreditUnions.com.
2016 Credit Union Annual Report
April 17, 2017
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Disruption avoidance, the state of mergers, and what’s on the agenda for 2017. All this and more in this year’s report.
A Distinguished Performance Model
April 7, 2017
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Credit unions need to evaluate financial performance results using not-for-profit parameters and a cooperative lens.
Credit Unions Everywhere Live The “Members First” Motto
March 31, 2017
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When employees prioritize what is best for the member, they demonstrate the cooperative difference.
What’s In Store For 2017?
March 29, 2017
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Technology providers evaluate 2016 and look ahead to the coming year.
The Role Of Member Value In Credit Union Success
March 29, 2017
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When Sharonview FCU sets its annual goals, it includes a member benefit component.
An Engaged And Informed Owner Makes The Credit Union Industry Stronger
March 22, 2017
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Why the merger system is too rigged for “insider gains.”
Introducing A New Way To Turn Ideas Into Action
Credit Union Strategy & Performance gets a facelift for 2017 and pushes a model for sharing credit union best practices to the next level.
Joan Moran On Leadership
The CEO of DOLFCU talks about thinking differently, working collaboratively, and taking chances.
The 2016 Annual Report, Branch Designs, And Bank Buying
Four can't-miss data points featured this week on CreditUnions.com.
2016 Credit Union Annual Report
Disruption avoidance, the state of mergers, and what’s on the agenda for 2017. All this and more in this year’s report.
A Distinguished Performance Model
Credit unions need to evaluate financial performance results using not-for-profit parameters and a cooperative lens.
Credit Unions Everywhere Live The “Members First” Motto
When employees prioritize what is best for the member, they demonstrate the cooperative difference.
What’s In Store For 2017?
Technology providers evaluate 2016 and look ahead to the coming year.
The Role Of Member Value In Credit Union Success
When Sharonview FCU sets its annual goals, it includes a member benefit component.
An Engaged And Informed Owner Makes The Credit Union Industry Stronger
Why the merger system is too rigged for “insider gains.”
Browse Topics
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
The Myth Of The Fast Follower