JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How A Public Safety Credit Union Tops The Charts In Member Value
March 20, 2017
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When it comes to providing for members, Boston Firefighters Credit Union looks beyond the traditional safety and soundness issues covered by CAMEL scores and regulator examinations.
Financial Wellness Pitfalls And Possibilities
March 16, 2017
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An Urban Institute presentation offers plenty for credit unions to move on.
A Turnaround, Grant Funding In 2016, And One Millennials Disposition
March 13, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Grant Funding In 2016
March 13, 2017
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Low-income credit unions from 41 states, the District of Columbia, Puerto Rico, and the Virgin Islands received grant awards last year. How much did they receive? And where did the money go?
How To Close The IT Skills Gap
March 11, 2017
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Redefining value and the future of fintech at SXSW.
Credit Union “Sales” Use Secrecy To Undermine The Movement
March 8, 2017
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Some mergers now appear to be little more than bank-like takeovers, without the transparency.
Recent Events Impacting The Regulatory Landscape
March 6, 2017
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While the new administration and Congress could change the CFPB, the bureau’s rules remain in effect and should be the subject of careful compliance.
GAC Week And A Movement’s Heart For Growth
March 2, 2017
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Talk about action on technology, analytics, touchpoints, and the personal touch highlight the credit union industry’s largest gathering.
Federation Report Says CDFI Credit Unions Outperform
February 27, 2017
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CDFI Roundtable at GAC focuses on performance, grant opportunities, and meeting the credit union mission.
4Q 2016 Trendwatch
February 24, 2017
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This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
How A Public Safety Credit Union Tops The Charts In Member Value
When it comes to providing for members, Boston Firefighters Credit Union looks beyond the traditional safety and soundness issues covered by CAMEL scores and regulator ...
Financial Wellness Pitfalls And Possibilities
An Urban Institute presentation offers plenty for credit unions to move on.
A Turnaround, Grant Funding In 2016, And One Millennials Disposition
Five can't-miss data points featured this week on CreditUnions.com.
Grant Funding In 2016
Low-income credit unions from 41 states, the District of Columbia, Puerto Rico, and the Virgin Islands received grant awards last year. How much did they ...
How To Close The IT Skills Gap
Redefining value and the future of fintech at SXSW.
Recent Events Impacting The Regulatory Landscape
While the new administration and Congress could change the CFPB, the bureau’s rules remain in effect and should be the subject of careful compliance.
GAC Week And A Movement’s Heart For Growth
Talk about action on technology, analytics, touchpoints, and the personal touch highlight the credit union industry’s largest gathering.
Federation Report Says CDFI Credit Unions Outperform
CDFI Roundtable at GAC focuses on performance, grant opportunities, and meeting the credit union mission.
4Q 2016 Trendwatch
This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
Browse Topics
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Credit Union “Sales” Use Secrecy To Undermine The Movement