JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How To Cross $10 Billion And Keep On Going
January 30, 2017
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Amid planning for compliance and interchange hits, credit unions can count on a little help from their friends.
Big Ideas For 2017
January 23, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Community Reinvestment In The New Year
January 23, 2017
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Too many credit unions support worthwhile causes that have nothing to do with their core mission.
The Rise Of The Machines
January 23, 2017
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How automated automobiles threaten to disrupt American society and the credit union business.
The Secret Behind Member Behavior
January 23, 2017
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A new approach to member service helps credit unions better understand the underlying needs of members and serve them more effectively.
Fail, To Succeed
January 23, 2017
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Only in a culture that celebrates process and smart risk-taking does true innovation take root.
Turn Financial Wellness Talk Into Action In 2017
January 23, 2017
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The need for credit unions has perhaps never been greater for the average American household.
A Strategy To Offer In-House Education
January 19, 2017
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Ardent Credit Union looks to a nearby university to offer advanced education to motivated employees.
Tuning Into The Underbanked
January 19, 2017
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To better serve our fellow Americans, we must look closely at the “unbanking” phenomenon that is gripping our new middle class.
Arrowhead Credit Union: What Happens When Member-Owner Governance Is Removed From A Credit Union
January 11, 2017
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No credit union in America has come close to the bottom-line financial results of Arrowhead Credit Union’s 3.75% ROA for both 2011 and 2012.
How To Cross $10 Billion And Keep On Going
Amid planning for compliance and interchange hits, credit unions can count on a little help from their friends.
Big Ideas For 2017
Five can't-miss data points featured this week on CreditUnions.com.
The Rise Of The Machines
How automated automobiles threaten to disrupt American society and the credit union business.
The Secret Behind Member Behavior
A new approach to member service helps credit unions better understand the underlying needs of members and serve them more effectively.
Fail, To Succeed
Only in a culture that celebrates process and smart risk-taking does true innovation take root.
Turn Financial Wellness Talk Into Action In 2017
The need for credit unions has perhaps never been greater for the average American household.
A Strategy To Offer In-House Education
Ardent Credit Union looks to a nearby university to offer advanced education to motivated employees.
Tuning Into The Underbanked
To better serve our fellow Americans, we must look closely at the “unbanking” phenomenon that is gripping our new middle class.
Arrowhead Credit Union: What Happens When Member-Owner Governance Is Removed From A Credit Union
No credit union in America has come close to the bottom-line financial results of Arrowhead Credit Union’s 3.75% ROA for both 2011 and 2012.
Browse Topics
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Community Reinvestment In The New Year