JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
An Opportunity For Real Return On The Corporate Credit Union Takeovers
January 11, 2017
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Co-Ops for Change is crowd-sourcing data on each corporate credit union’s portfolio that was taken to collateralize the NCUA Guaranteed Notes (NGN).
Think And Act Boldly
January 11, 2017
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Changing market dynamics mean that credit unions have to redouble their efforts to secure their position as members’ go-to financial provider.
It’s Not Just A DC Road Race
January 9, 2017
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The spotlight is on credit unions from coast to coast during the Credit Union Cherry Blossom Ten Mile Run in Washington, DC.
How Members Really Feel About Credit Union Service
January 4, 2017
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Results from a recent TimeTrade survey shed light on the member experience.
Best Of CreditUnions.com 2016: Mortgage, Payments, Marketing, And More
January 2, 2017
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Four can’t-miss data points featured this week on CreditUnions.com.
10 Credit Unions That Topped The Charts In Member Value In 1Q 2017
December 14, 2016
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Callahan spotlights credit unions of all sizes that return the most value to members.
It’s Good To Be A Credit Union
December 6, 2016
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This financial cooperative decided to stake its future on hiring a new leader based on mission, credit union experience or not.
Ida Bowen On Leadership
December 1, 2016
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What do boards want from CEOs? Ask Ida Bowen, who served on the board of Deepwater Industries Federal Credit Union before becoming its CEO.
Are You Working The Odds?
November 22, 2016
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Greater Nevada shares seven changes it has made over the past decade that have helped it succeed, no matter how the dice roll.
A Strategy To Borrow Responsibly And Save Sensibly
November 14, 2016
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Freedom First’s microloan program helps low-income members build credit and a nest egg.
An Opportunity For Real Return On The Corporate Credit Union Takeovers
Co-Ops for Change is crowd-sourcing data on each corporate credit union’s portfolio that was taken to collateralize the NCUA Guaranteed Notes (NGN).
Think And Act Boldly
Changing market dynamics mean that credit unions have to redouble their efforts to secure their position as members’ go-to financial provider.
It’s Not Just A DC Road Race
The spotlight is on credit unions from coast to coast during the Credit Union Cherry Blossom Ten Mile Run in Washington, DC.
How Members Really Feel About Credit Union Service
Results from a recent TimeTrade survey shed light on the member experience.
Best Of CreditUnions.com 2016: Mortgage, Payments, Marketing, And More
Four can't-miss data points featured this week on CreditUnions.com.
10 Credit Unions That Topped The Charts In Member Value In 1Q 2017
Callahan spotlights credit unions of all sizes that return the most value to members.
Ida Bowen On Leadership
What do boards want from CEOs? Ask Ida Bowen, who served on the board of Deepwater Industries Federal Credit Union before becoming its CEO.
Are You Working The Odds?
Greater Nevada shares seven changes it has made over the past decade that have helped it succeed, no matter how the dice roll.
A Strategy To Borrow Responsibly And Save Sensibly
Freedom First’s microloan program helps low-income members build credit and a nest egg.
Browse Topics
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
It’s Good To Be A Credit Union