JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Credit Unions Matter. But Do Members Care?
February 26, 2018
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If members don’t think their credit union is relevant, sooner or later, it won’t be.
A Question Of Culture
February 20, 2018
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Whether a credit union’s staff and leadership is comfortable going off script to solve member problems is a matter of culture.
How I Accidentally Raised Money-Smart Teens
February 12, 2018
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A Gen X mother shares three ways any parent, or financial institution, can encourage money management.
If A Tree Falls In A Forest, Can It Be Taxed?
February 12, 2018
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Credit unions don’t want to lose their tax exemption, but does the movement take the time to explain member-ownership? And why it matters?
10 Credit Unions That Topped The Charts In Member Value In 2Q 2017
January 29, 2018
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Callahan spotlights credit unions of all sizes that return the most value to members.
Do You Deserve The Dough?
January 23, 2018
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The CEO of the world’s largest investment house says businesses must prove they’ve got more in mind than short-term plays.
How To Become A Grown-Up In 1 Day Or Less
January 22, 2018
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BECU’s financial reality fairs teach high schoolers about the challenges of adulthood.
CUbroadcast Highlights Big Idea For 2018
January 19, 2018
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Callahan’s managing partner Jon Jeffreys discusses the need for credit unions to ask tough questions.
It’s Not Just About The Money
January 18, 2018
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Visits with management teams at six credit unions uncovered different riffs on the same theme: Now’s the time and we’re the people.
Don’t Be Complacent With Pricing In 2018
January 17, 2018
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Refocus and avoid the trap of price creep.
A Question Of Culture
Whether a credit union's staff and leadership is comfortable going off script to solve member problems is a matter of culture.
How I Accidentally Raised Money-Smart Teens
A Gen X mother shares three ways any parent, or financial institution, can encourage money management.
If A Tree Falls In A Forest, Can It Be Taxed?
Credit unions don't want to lose their tax exemption, but does the movement take the time to explain member-ownership? And why it matters?
10 Credit Unions That Topped The Charts In Member Value In 2Q 2017
Callahan spotlights credit unions of all sizes that return the most value to members.
Do You Deserve The Dough?
The CEO of the world’s largest investment house says businesses must prove they’ve got more in mind than short-term plays.
How To Become A Grown-Up In 1 Day Or Less
BECU’s financial reality fairs teach high schoolers about the challenges of adulthood.
CUbroadcast Highlights Big Idea For 2018
Callahan's managing partner Jon Jeffreys discusses the need for credit unions to ask tough questions.
It’s Not Just About The Money
Visits with management teams at six credit unions uncovered different riffs on the same theme: Now’s the time and we’re the people.
Don’t Be Complacent With Pricing In 2018
Refocus and avoid the trap of price creep.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Credit Unions Matter. But Do Members Care?