JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Jennifer Hogan On Leadership
October 18, 2016
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The CEO of Community Credit Union offers her view on adaptability, tough conversations, and industry needs.
15 Years Of Credit Union Consolidation
October 17, 2016
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How credit unions, assets, and member relationships have evolved the past decade and a half.
How To Fill In Staffing Gaps With A Roaming Team
October 17, 2016
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Wright-Patt Credit Union relies on two fully trained teams of full- and part-time employees to step in and fill out staffing shortages.
Staffing Gaps, Consolidation, And Member Complaints
October 17, 2016
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Five can’t-miss data points featured this week on CreditUnions.com.
How To Make Lending Easy For Members
October 7, 2016
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The focus of Massachusetts-based DCU is squarely on streamlining the loan application process. Here are a few ways the credit union is leading the way in mortgage and consumer lending.
Baseball Teams And Credit Unions Can Win At The Margins
October 7, 2016
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Credit unions can’t match resources with their big bank competitors, but they can still be outstanding in their field.
Kate Lee On Leadership
September 26, 2016
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The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
How To Serve Members With Sub-600 Credit Scores
September 26, 2016
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A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.
Private Student Lending Leads To More Than Just A Loan
September 26, 2016
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A college loan can be, and often is, the foundation of a long-lasting relationship between a member and a credit union.
Leadership Team Development: Elevating Credit Unions’ Daily Operations
September 22, 2016
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Three ways credit union understandings and practices have changed.
Jennifer Hogan On Leadership
The CEO of Community Credit Union offers her view on adaptability, tough conversations, and industry needs.
15 Years Of Credit Union Consolidation
How credit unions, assets, and member relationships have evolved the past decade and a half.
How To Fill In Staffing Gaps With A Roaming Team
Wright-Patt Credit Union relies on two fully trained teams of full- and part-time employees to step in and fill out staffing shortages.
Staffing Gaps, Consolidation, And Member Complaints
Five can't-miss data points featured this week on CreditUnions.com.
How To Make Lending Easy For Members
The focus of Massachusetts-based DCU is squarely on streamlining the loan application process. Here are a few ways the credit union is leading the way ...
Kate Lee On Leadership
The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
How To Serve Members With Sub-600 Credit Scores
A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.
Private Student Lending Leads To More Than Just A Loan
A college loan can be, and often is, the foundation of a long-lasting relationship between a member and a credit union.
Leadership Team Development: Elevating Credit Unions’ Daily Operations
Three ways credit union understandings and practices have changed.
Browse Topics
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
Baseball Teams And Credit Unions Can Win At The Margins