JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How To Stop Exploiting Members In Mergers
May 14, 2017
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There is an alternative approach to self-dealing credit union mergers that corrupt the ideals of member-owned financial cooperatives.
Shruti Miyashiro On Leadership
May 8, 2017
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The head of Orange County’s Credit Union talks leadership, mentors, and recruiting — and retaining — the best associates for her team.
FS-ISAC Ramps Up Credit Union Outreach
May 2, 2017
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The international threat intelligence sharing and analysis organization has added its first credit union-focused staffer.
The State Of Grants In The Credit Union Movement
April 27, 2017
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How financial services cooperatives are leveraging CDFI, NCUA, and NCUF grants to underwrite their expanding reach and impact.
4 Tips To Make Gamification Work For Your Members
April 26, 2017
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There’s no secret code to control members’ actions, but gamification can still help credit unions encourage financially sound behavior.
Callahan Celebrates Financial Wellness
April 26, 2017
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In honor of Financial Literacy Month, check out these best practices from credit unions everywhere.
The 2016 Credit Union Leaders
April 25, 2017
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At year-end 2016, see which credit unions lead the way in six key cooperative metrics.
The 2015 Credit Union Leaders
April 25, 2017
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At year-end 2015, see which credit unions lead the way in six key cooperative metrics.
The Myth Of The Fast Follower
April 25, 2017
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As credit unions face new marketplace disruptions, it’s time to take a closer look at some traditional responses to these challenges.
Introducing A New Way To Turn Ideas Into Action
April 24, 2017
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Credit Union Strategy & Performance gets a facelift for 2017 and pushes a model for sharing credit union best practices to the next level.
Shruti Miyashiro On Leadership
The head of Orange County’s Credit Union talks leadership, mentors, and recruiting — and retaining — the best associates for her team.
FS-ISAC Ramps Up Credit Union Outreach
The international threat intelligence sharing and analysis organization has added its first credit union-focused staffer.
The State Of Grants In The Credit Union Movement
How financial services cooperatives are leveraging CDFI, NCUA, and NCUF grants to underwrite their expanding reach and impact.
4 Tips To Make Gamification Work For Your Members
There’s no secret code to control members’ actions, but gamification can still help credit unions encourage financially sound behavior.
Callahan Celebrates Financial Wellness
In honor of Financial Literacy Month, check out these best practices from credit unions everywhere.
The 2016 Credit Union Leaders
At year-end 2016, see which credit unions lead the way in six key cooperative metrics.
The 2015 Credit Union Leaders
At year-end 2015, see which credit unions lead the way in six key cooperative metrics.
The Myth Of The Fast Follower
As credit unions face new marketplace disruptions, it’s time to take a closer look at some traditional responses to these challenges.
Introducing A New Way To Turn Ideas Into Action
Credit Union Strategy & Performance gets a facelift for 2017 and pushes a model for sharing credit union best practices to the next level.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
How To Stop Exploiting Members In Mergers