JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Shruti Miyashiro On Leadership
May 8, 2017
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The head of Orange County’s Credit Union talks leadership, mentors, and recruiting — and retaining — the best associates for her team.
FS-ISAC Ramps Up Credit Union Outreach
May 2, 2017
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The international threat intelligence sharing and analysis organization has added its first credit union-focused staffer.
The State Of Grants In The Credit Union Movement
April 27, 2017
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How financial services cooperatives are leveraging CDFI, NCUA, and NCUF grants to underwrite their expanding reach and impact.
4 Tips To Make Gamification Work For Your Members
April 26, 2017
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There’s no secret code to control members’ actions, but gamification can still help credit unions encourage financially sound behavior.
Callahan Celebrates Financial Wellness
April 26, 2017
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In honor of Financial Literacy Month, check out these best practices from credit unions everywhere.
The 2016 Credit Union Leaders
April 25, 2017
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At year-end 2016, see which credit unions lead the way in six key cooperative metrics.
The 2015 Credit Union Leaders
April 25, 2017
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At year-end 2015, see which credit unions lead the way in six key cooperative metrics.
The Myth Of The Fast Follower
April 25, 2017
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As credit unions face new marketplace disruptions, it’s time to take a closer look at some traditional responses to these challenges.
Introducing A New Way To Turn Ideas Into Action
April 24, 2017
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Credit Union Strategy & Performance gets a facelift for 2017 and pushes a model for sharing credit union best practices to the next level.
Joan Moran On Leadership
April 24, 2017
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The CEO of DOLFCU talks about thinking differently, working collaboratively, and taking chances.
Shruti Miyashiro On Leadership
The head of Orange County’s Credit Union talks leadership, mentors, and recruiting — and retaining — the best associates for her team.
FS-ISAC Ramps Up Credit Union Outreach
The international threat intelligence sharing and analysis organization has added its first credit union-focused staffer.
The State Of Grants In The Credit Union Movement
How financial services cooperatives are leveraging CDFI, NCUA, and NCUF grants to underwrite their expanding reach and impact.
4 Tips To Make Gamification Work For Your Members
There’s no secret code to control members’ actions, but gamification can still help credit unions encourage financially sound behavior.
Callahan Celebrates Financial Wellness
In honor of Financial Literacy Month, check out these best practices from credit unions everywhere.
The 2016 Credit Union Leaders
At year-end 2016, see which credit unions lead the way in six key cooperative metrics.
The 2015 Credit Union Leaders
At year-end 2015, see which credit unions lead the way in six key cooperative metrics.
Introducing A New Way To Turn Ideas Into Action
Credit Union Strategy & Performance gets a facelift for 2017 and pushes a model for sharing credit union best practices to the next level.
Joan Moran On Leadership
The CEO of DOLFCU talks about thinking differently, working collaboratively, and taking chances.
Browse Topics
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
The Myth Of The Fast Follower