JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
The 2016 Annual Report, Branch Designs, And Bank Buying
April 17, 2017
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Four can’t-miss data points featured this week on CreditUnions.com.
2016 Credit Union Annual Report
April 17, 2017
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Disruption avoidance, the state of mergers, and what’s on the agenda for 2017. All this and more in this year’s report.
A Distinguished Performance Model
April 7, 2017
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Credit unions need to evaluate financial performance results using not-for-profit parameters and a cooperative lens.
Measuring The Cooperative Difference
April 7, 2017
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A new way of looking at data helps leaders look beyond traditional definitions of success.
Pentagon FCU, PACE CU, and Burbank City Employees Place #1 in Callahan’s Return of the Member Index
April 7, 2017
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Credit unions today are constantly striving to improve their member service, whether it’s through new savings options, competitive loan rates or a wider variety of services. To help gauge the credit union movement’s constant progress, Callahan & Associates created the Return of the Member (ROM) Index.
Credit Unions Everywhere Live The “Members First” Motto
March 31, 2017
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When employees prioritize what is best for the member, they demonstrate the cooperative difference.
What’s In Store For 2017?
March 29, 2017
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Technology providers evaluate 2016 and look ahead to the coming year.
The Role Of Member Value In Credit Union Success
March 29, 2017
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When Sharonview FCU sets its annual goals, it includes a member benefit component.
An Engaged And Informed Owner Makes The Credit Union Industry Stronger
March 22, 2017
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Why the merger system is too rigged for “insider gains.”
Merger Notice On The Wall. How To Make Members Care At All?
March 22, 2017
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The debate over credit union mergers should be about engaging member-owners as much as throwing shade at sales jobs by self-serving insiders.
The 2016 Annual Report, Branch Designs, And Bank Buying
Four can't-miss data points featured this week on CreditUnions.com.
2016 Credit Union Annual Report
Disruption avoidance, the state of mergers, and what’s on the agenda for 2017. All this and more in this year’s report.
A Distinguished Performance Model
Credit unions need to evaluate financial performance results using not-for-profit parameters and a cooperative lens.
Measuring The Cooperative Difference
A new way of looking at data helps leaders look beyond traditional definitions of success.
Pentagon FCU, PACE CU, and Burbank City Employees Place #1 in Callahan’s Return of the Member Index
Credit unions today are constantly striving to improve their member service, whether it's through new savings options, competitive loan rates or a wider variety of ...
What’s In Store For 2017?
Technology providers evaluate 2016 and look ahead to the coming year.
The Role Of Member Value In Credit Union Success
When Sharonview FCU sets its annual goals, it includes a member benefit component.
An Engaged And Informed Owner Makes The Credit Union Industry Stronger
Why the merger system is too rigged for “insider gains.”
Merger Notice On The Wall. How To Make Members Care At All?
The debate over credit union mergers should be about engaging member-owners as much as throwing shade at sales jobs by self-serving insiders.
Browse Topics
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
Credit Unions Everywhere Live The “Members First” Motto