JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
An Engaged And Informed Owner Makes The Credit Union Industry Stronger
March 22, 2017
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Why the merger system is too rigged for “insider gains.”
Merger Notice On The Wall. How To Make Members Care At All?
March 22, 2017
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The debate over credit union mergers should be about engaging member-owners as much as throwing shade at sales jobs by self-serving insiders.
Key Advice For A Turnaround, Mobile Incentives, And Member Value
March 20, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Key Advice For A Credit Union Turnaround
March 20, 2017
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When Keys FCU put itself into voluntary conservatorship in 2009, its leaders and staff knew rebuilding together was the only way to save the credit union.
How A Public Safety Credit Union Tops The Charts In Member Value
March 20, 2017
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When it comes to providing for members, Boston Firefighters Credit Union looks beyond the traditional safety and soundness issues covered by CAMEL scores and regulator examinations.
Patelco Boosts Member Service And Cash Availability With A Homegrown Check Hold System
March 20, 2017
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The California credit union offers $5,000 to $50,000 of immediate cash availability based on the depth of member engagement with their credit union.
Financial Wellness Pitfalls And Possibilities
March 16, 2017
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An Urban Institute presentation offers plenty for credit unions to move on.
A Turnaround, Grant Funding In 2016, And One Millennials Disposition
March 13, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Grant Funding In 2016
March 13, 2017
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Low-income credit unions from 41 states, the District of Columbia, Puerto Rico, and the Virgin Islands received grant awards last year. How much did they receive? And where did the money go?
What Do I Want From A Banking Experience?
March 13, 2017
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Revisiting the topics of The Millennial Disposition through the eyes of Syed, a 20-year-old student at the University of South Carolina.
Merger Notice On The Wall. How To Make Members Care At All?
The debate over credit union mergers should be about engaging member-owners as much as throwing shade at sales jobs by self-serving insiders.
Key Advice For A Turnaround, Mobile Incentives, And Member Value
Five can't-miss data points featured this week on CreditUnions.com.
Key Advice For A Credit Union Turnaround
When Keys FCU put itself into voluntary conservatorship in 2009, its leaders and staff knew rebuilding together was the only way to save the credit ...
How A Public Safety Credit Union Tops The Charts In Member Value
When it comes to providing for members, Boston Firefighters Credit Union looks beyond the traditional safety and soundness issues covered by CAMEL scores and regulator ...
Patelco Boosts Member Service And Cash Availability With A Homegrown Check Hold System
The California credit union offers $5,000 to $50,000 of immediate cash availability based on the depth of member engagement with their credit union.
Financial Wellness Pitfalls And Possibilities
An Urban Institute presentation offers plenty for credit unions to move on.
A Turnaround, Grant Funding In 2016, And One Millennials Disposition
Five can't-miss data points featured this week on CreditUnions.com.
Grant Funding In 2016
Low-income credit unions from 41 states, the District of Columbia, Puerto Rico, and the Virgin Islands received grant awards last year. How much did they ...
What Do I Want From A Banking Experience?
Revisiting the topics of The Millennial Disposition through the eyes of Syed, a 20-year-old student at the University of South Carolina.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
An Engaged And Informed Owner Makes The Credit Union Industry Stronger