Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Your Charter Is Your DNA

Credit unions with closed charters, community charters, or a little of both have fundamentally different DNA. These three articles illustrate how they succeed in different ways.

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Credit Union Industry Commentary

To Serve And Prosper

Credit unions need to value service as much as profitability and be able to show it.
Features

4 Ways To Deliver A Superior Experience In The Virtual World

In today’s world of same-day service and immediate gratification, these credit unions are using new delivery channels and transaction capabilities to exceed member expectations.
Industry Insights

3 Takeaways From Trendwatch 4Q 2015

Fourth quarter performance data showcases a milestone year, with growing momentum for credit unions and unprecedented value being generated among their membership.
Features

How Piedmont Advantage Leverages Giving Back

The North Carolina credit union maintains a strong focus, broad reach, and internal control on social responsibility efforts.
Features

Your Charter Is Your DNA

Credit unions with closed charters, community charters, or a little of both have fundamentally different DNA. These three articles illustrate how they succeed in different ...
Features

A Contest That Shows The Money And Much More

How a Massachusetts credit union urges its community to get out the vote to shed light on local nonprofits.
Industry Insights

10 Credit Union Leaders In Dividend Payout

Credit unions distributed more than $5 billion in member dividends in 2015. Which cooperatives lead the industry?
Industry Insights

Hispanic “Together We Advance” Credit Union Seal Goes National

Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Features

Hispanic “Together We Advance” Credit Union Seal Goes National

Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Credit Union Industry Commentary

Lessons From The Retail World

Traditional retailers and credit unions are not necessarily on the same side of the digital divide when it comes to moving the model online.
Membership And Annual Member Growth, 06.30.25

2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

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