Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

A Heaping Helping Of HR Highlights

From “intentional communications” to identifying top intern prospects — and even heading off internal fraudsters — the “people helping people” strategy begins in the home (office.)

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Features

Educational Systems Federal Credit Union Takes “Support Education” Mantra To The Races

Maryland credit union puts its commitment to education on display while also doubling down on the movement’s commitment to the Children’s Miracle Network Hospitals.
Features

A Tale Of Two Internships

How a Michigan credit union works with college millennials and veteran CUSO staff members alike.
Credit Union Industry Commentary

25 Years In The Forest, Still Seeing Trees

It’s times like today when credit union executive teams most need a strategic mindset to lay the foundation for future success.
Industry Insights

6 Big Ideas For 2016

With the books on 2015 officially closed, it's time to get excited about the new year ahead.
Credit Union Industry Commentary

Equity Investment Is A Big Idea For 2016

Crowdfunding provides opportunities for credit unions, small businesses, investors, and local communities.
Features

Building Relevancy Is A Big Idea For 2016

In this Q&A, the CEO of Listerhill Credit Union discusses how the Alabama institution searches for relevancy, speaks to Gen Z, and captures business at ...
Credit Union Industry Commentary

Disruptive Collaboration Is A Big Idea For 2016

If credit unions can embrace the idea of Collaboration 3.0, they can become the disruptors rather than the disrupted.
Credit Union Industry Commentary

Financial Wellness Is A Big Idea For 2016

Now’s the time to double down on the credit union difference and spread financial wealth and wellness.
Features

How The Executives At Georgia’s Own Adopt A Branch

Senior managers at the Atlanta credit union identify business opportunities and earn valuable staff face time through secondary, in-branch offices.
Features

A Heaping Helping Of HR Highlights

From “intentional communications” to identifying top intern prospects — and even heading off internal fraudsters — the “people helping people” strategy begins in the home ...

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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