JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Recent Events Impacting The Regulatory Landscape
March 6, 2017
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While the new administration and Congress could change the CFPB, the bureau’s rules remain in effect and should be the subject of careful compliance.
GAC Week And A Movement’s Heart For Growth
March 2, 2017
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Talk about action on technology, analytics, touchpoints, and the personal touch highlight the credit union industry’s largest gathering.
Federation Report Says CDFI Credit Unions Outperform
February 27, 2017
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CDFI Roundtable at GAC focuses on performance, grant opportunities, and meeting the credit union mission.
4Q 2016 Trendwatch
February 24, 2017
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This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
The Definitive In And Out List For Credit Unions In 2017
February 23, 2017
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What’s in for 2017? What will they leave behind in 2016?
How The NCUA Can Speed Up Bailout Returns
February 21, 2017
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Merging the corporate credit union fund with the share insurance fund is an idea worth considering.
2016 Credit Union Impact Report
February 21, 2017
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Lending, savings, community support, and more. Credit unions had a busy year.
How To Earn The Hispanic Credit Union Seal Of Approval (And Why You Want To)
February 21, 2017
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The Juntos Avanzamos certification program assures Latinos that a credit union speaks their language.
How To Build Millennial Loyalty
February 13, 2017
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We aren’t known for our tight relationships with financial services providers, but credit unions can set their business apart from the competition.
Can A Divided Movement Survive A Stress Test?
February 6, 2017
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Credit unions seem to be dividing between mission-based and bank lite. What do you see?
Recent Events Impacting The Regulatory Landscape
While the new administration and Congress could change the CFPB, the bureau’s rules remain in effect and should be the subject of careful compliance.
Federation Report Says CDFI Credit Unions Outperform
CDFI Roundtable at GAC focuses on performance, grant opportunities, and meeting the credit union mission.
4Q 2016 Trendwatch
This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
The Definitive In And Out List For Credit Unions In 2017
What’s in for 2017? What will they leave behind in 2016?
How The NCUA Can Speed Up Bailout Returns
Merging the corporate credit union fund with the share insurance fund is an idea worth considering.
2016 Credit Union Impact Report
Lending, savings, community support, and more. Credit unions had a busy year.
How To Earn The Hispanic Credit Union Seal Of Approval (And Why You Want To)
The Juntos Avanzamos certification program assures Latinos that a credit union speaks their language.
How To Build Millennial Loyalty
We aren’t known for our tight relationships with financial services providers, but credit unions can set their business apart from the competition.
Can A Divided Movement Survive A Stress Test?
Credit unions seem to be dividing between mission-based and bank lite. What do you see?
Browse Topics
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
GAC Week And A Movement’s Heart For Growth