JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
4 Tips To Make Disruption Work For You
January 30, 2017
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The concern around disruption in financial services is greater than ever before, but your credit union can take critical steps now to look at disruption through a different lens.
How To Cross $10 Billion And Keep On Going
January 30, 2017
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Amid planning for compliance and interchange hits, credit unions can count on a little help from their friends.
Big Ideas For 2017
January 23, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Community Reinvestment In The New Year
January 23, 2017
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Too many credit unions support worthwhile causes that have nothing to do with their core mission.
The Rise Of The Machines
January 23, 2017
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How automated automobiles threaten to disrupt American society and the credit union business.
The Secret Behind Member Behavior
January 23, 2017
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A new approach to member service helps credit unions better understand the underlying needs of members and serve them more effectively.
Fail, To Succeed
January 23, 2017
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Only in a culture that celebrates process and smart risk-taking does true innovation take root.
Turn Financial Wellness Talk Into Action In 2017
January 23, 2017
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The need for credit unions has perhaps never been greater for the average American household.
A Strategy To Offer In-House Education
January 19, 2017
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Ardent Credit Union looks to a nearby university to offer advanced education to motivated employees.
Tuning Into The Underbanked
January 19, 2017
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To better serve our fellow Americans, we must look closely at the “unbanking” phenomenon that is gripping our new middle class.
How To Cross $10 Billion And Keep On Going
Amid planning for compliance and interchange hits, credit unions can count on a little help from their friends.
Big Ideas For 2017
Five can't-miss data points featured this week on CreditUnions.com.
Community Reinvestment In The New Year
Too many credit unions support worthwhile causes that have nothing to do with their core mission.
The Rise Of The Machines
How automated automobiles threaten to disrupt American society and the credit union business.
The Secret Behind Member Behavior
A new approach to member service helps credit unions better understand the underlying needs of members and serve them more effectively.
Fail, To Succeed
Only in a culture that celebrates process and smart risk-taking does true innovation take root.
Turn Financial Wellness Talk Into Action In 2017
The need for credit unions has perhaps never been greater for the average American household.
A Strategy To Offer In-House Education
Ardent Credit Union looks to a nearby university to offer advanced education to motivated employees.
Tuning Into The Underbanked
To better serve our fellow Americans, we must look closely at the “unbanking” phenomenon that is gripping our new middle class.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
4 Tips To Make Disruption Work For You