Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
5 Takeaways From Trendwatch 4Q 2024
February 12, 2025
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With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core members.
From State Funds To Affordable Homes
February 3, 2025
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Heritage Family Credit Union launches a low-rate lending program to increase the availability of area affordable housing.
Callahan Quiz: Guess That Graph
February 3, 2025
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Test your knowledge of credit union lending trends in this consumer behavior pop quiz.
Michigan Microloans Empower Small Business Success
February 3, 2025
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Lake Trust Credit Union is driving statewide entrepreneurial spirit with a loan program that has provided more than $22 million in funding.
The Influence Of Credit Card Rewards On Consumers
February 3, 2025
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Credit unions must optimize their rewards programs to attract consumers willing to bank with any FI that meets their credit card needs.
3 Ways Credit Unions Can Win Big In Member Business Lending
February 3, 2025
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Credit unions can leverage past successes and harness existing strengths to expand into member business lending.
Exploring Affordable Vehicle Financing Options While Navigating Negative Equity Risks
February 3, 2025
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Innovative solutions offer credit union auto lending programs flexible payment options, reduced financial risks, and strengthened member relationships
Harness Automation To Transform Your Credit Union’s Lending Operations
February 3, 2025
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Today’s financial landscape demands strategic adjustments and innovative solutions to navigate these turbulent times.
Wright-Patt’s ‘Wheels For Work’ Keeps Rolling Along
February 3, 2025
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For more than five years, a second-chance auto loan program has helped credit- and income-challenged members buy a car, even when they don’t qualify via traditional underwriting.
A Creative Mortgage Solution Helps Members Move Forward
January 20, 2025
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Wings Financial’s member-focused approach to lending helps it tackle high mortgage rates.
5 Takeaways From Trendwatch 4Q 2024
With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core ...
From State Funds To Affordable Homes
Heritage Family Credit Union launches a low-rate lending program to increase the availability of area affordable housing.
Callahan Quiz: Guess That Graph
Test your knowledge of credit union lending trends in this consumer behavior pop quiz.
Michigan Microloans Empower Small Business Success
Lake Trust Credit Union is driving statewide entrepreneurial spirit with a loan program that has provided more than $22 million in funding.
The Influence Of Credit Card Rewards On Consumers
Credit unions must optimize their rewards programs to attract consumers willing to bank with any FI that meets their credit card needs.
3 Ways Credit Unions Can Win Big In Member Business Lending
Credit unions can leverage past successes and harness existing strengths to expand into member business lending.
Exploring Affordable Vehicle Financing Options While Navigating Negative Equity Risks
Innovative solutions offer credit union auto lending programs flexible payment options, reduced financial risks, and strengthened member relationships
Harness Automation To Transform Your Credit Union’s Lending Operations
Today’s financial landscape demands strategic adjustments and innovative solutions to navigate these turbulent times.
Wright-Patt’s ‘Wheels For Work’ Keeps Rolling Along
For more than five years, a second-chance auto loan program has helped credit- and income-challenged members buy a car, even when they don’t qualify via ...
A Creative Mortgage Solution Helps Members Move Forward
Wings Financial’s member-focused approach to lending helps it tackle high mortgage rates.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.