Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
4 Benchmarks For All Credit Union Leaders
June 13, 2016
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Lending and asset growth have been capturing industry headlines, but tight margins from sustained low interest rates and slowly rising operating expenses make some other benchmarks worth watching.
Measure Twice, Cut Once
June 13, 2016
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This week, CreditUnions.com focuses on the different metrics credit unions can use to measure and benchmark performance, whether looking to manage risk or guide loan growth.
Credit Unions Are Making Their Mark In Auto Lending
June 6, 2016
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Indirect lending helps the credit union industry build market share amid booming auto sales.
Is There An Auto Bubble In Credit Union Land?
June 6, 2016
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Credit union ledgers show no froth amid larger financial industry reports about a growing subprime auto loan bubble.
Why Vibrant Credit Union Doubled Down On Direct Lending
June 6, 2016
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The Illinois credit union phased out its indirect lending efforts and posted major gains in its auto portfolio.
Auto Lending By The Numbers (4Q 2015)
June 6, 2016
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More than 19 million members hold an auto loan originated by a credit union. What does that mean for the industry’s auto loan portfolio?
How To Map Your Way To Greater Indirect Lending Success
June 6, 2016
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These five areas of focus can help you better deal with dealers and win more business for your credit union.
Turning Lemons Into Lemonade
June 6, 2016
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GAP insurance can help lenders make lemons out of lemonade in a time of low interest rates.
How Credit Unions Are Driving Auto Growth
June 6, 2016
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This week, CreditUnions.com looks at different sources of auto loans, from the indirect channel to leases, and considers the possibility of a subprime auto bubble.
The Rise Of Indirect Lending
June 6, 2016
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Indirect auto lending overtook direct lending one year ago, and first quarter data shows no sign of a slow down.
4 Benchmarks For All Credit Union Leaders
Lending and asset growth have been capturing industry headlines, but tight margins from sustained low interest rates and slowly rising operating expenses make some other ...
Measure Twice, Cut Once
This week, CreditUnions.com focuses on the different metrics credit unions can use to measure and benchmark performance, whether looking to manage risk or guide loan ...
Credit Unions Are Making Their Mark In Auto Lending
Indirect lending helps the credit union industry build market share amid booming auto sales.
Is There An Auto Bubble In Credit Union Land?
Credit union ledgers show no froth amid larger financial industry reports about a growing subprime auto loan bubble.
Why Vibrant Credit Union Doubled Down On Direct Lending
The Illinois credit union phased out its indirect lending efforts and posted major gains in its auto portfolio.
Auto Lending By The Numbers (4Q 2015)
More than 19 million members hold an auto loan originated by a credit union. What does that mean for the industry’s auto loan portfolio?
How To Map Your Way To Greater Indirect Lending Success
These five areas of focus can help you better deal with dealers and win more business for your credit union.
Turning Lemons Into Lemonade
GAP insurance can help lenders make lemons out of lemonade in a time of low interest rates.
How Credit Unions Are Driving Auto Growth
This week, CreditUnions.com looks at different sources of auto loans, from the indirect channel to leases, and considers the possibility of a subprime auto bubble.
The Rise Of Indirect Lending
Indirect auto lending overtook direct lending one year ago, and first quarter data shows no sign of a slow down.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?