Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Increased Credit Card Use During Economic Uncertainty
August 7, 2023
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More than one-third of cardholders have increased credit card spending in the past six months. What do you need to know about these consumers?
The Impact Of Higher Rates On Credit Union Earnings
July 31, 2023
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As credit unions repriced their asset portfolios, higher loan and investment yields bolstered margins and revenue. However, stiff competition for liquidity increased the cost of funds.
What’s Behind The Jump In Auto Market Share?
July 31, 2023
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The key factor in the credit union industry’s ongoing auto loan growth might be difficult — and costly — to sustain.
Navigating Liquidity In Testing Times: Insights From Leaders Credit Union
July 24, 2023
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The Tennessee cooperative uses a “balanced balance sheet approach” to ensure steady growth in lending and deposits.
Safely Capture the First Time Car Buyer Market with Loan Loss Protection from Suretys
July 13, 2023
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Watch now to learn how you can safely GROW and gain a TRUE Market Advantage with Suretys
Revenue And Loan Originations Increase Alongside Credit Union Hiring
July 10, 2023
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Rate hikes and bank failures create concerns about market stability, but job numbers remain a beacon of optimism.
Consumers Are Shying Away From Fixed-Rate Mortgages
July 3, 2023
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As the market shifts and borrowing costs rise, adjustable-rate home loans are becoming popular once again.
Home Ownership Is Out Of Reach
June 26, 2023
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Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
As Credit Unions 2x Tech Investments, How Can Mortgage and Consumer Tech Help You and Your Members Win?
June 20, 2023
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Watch this webinar to hear why investing in technology, in any economic environment, is priority number one is a number one priority for MemberOne Credit Union
Study Highlights Racial Disparities In Housing Affordability Across America
June 19, 2023
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New data underscores how far minorities have to go to catch up.
Increased Credit Card Use During Economic Uncertainty
More than one-third of cardholders have increased credit card spending in the past six months. What do you need to know about these consumers?
The Impact Of Higher Rates On Credit Union Earnings
As credit unions repriced their asset portfolios, higher loan and investment yields bolstered margins and revenue. However, stiff competition for liquidity increased the cost of ...
What’s Behind The Jump In Auto Market Share?
The key factor in the credit union industry’s ongoing auto loan growth might be difficult — and costly — to sustain.
Navigating Liquidity In Testing Times: Insights From Leaders Credit Union
The Tennessee cooperative uses a “balanced balance sheet approach” to ensure steady growth in lending and deposits.
Safely Capture the First Time Car Buyer Market with Loan Loss Protection from Suretys
Watch now to learn how you can safely GROW and gain a TRUE Market Advantage with Suretys
Revenue And Loan Originations Increase Alongside Credit Union Hiring
Rate hikes and bank failures create concerns about market stability, but job numbers remain a beacon of optimism.
Consumers Are Shying Away From Fixed-Rate Mortgages
As the market shifts and borrowing costs rise, adjustable-rate home loans are becoming popular once again.
Home Ownership Is Out Of Reach
Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
As Credit Unions 2x Tech Investments, How Can Mortgage and Consumer Tech Help You and Your Members Win?
Watch this webinar to hear why investing in technology, in any economic environment, is priority number one is a number one priority for MemberOne Credit ...
Study Highlights Racial Disparities In Housing Affordability Across America
New data underscores how far minorities have to go to catch up.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.