Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Merger Notice On The Wall. How To Make Members Care At All?
March 22, 2017
No Comments
The debate over credit union mergers should be about engaging member-owners as much as throwing shade at sales jobs by self-serving insiders.
Key Advice For A Credit Union Turnaround
March 20, 2017
No Comments
When Keys FCU put itself into voluntary conservatorship in 2009, its leaders and staff knew rebuilding together was the only way to save the credit union.
How I Didn’t Spend My Spring Break
March 20, 2017
No Comments
30% of college students surveyed for a LendEDU study said they used student loan money for spring break. That’s their business … and their burden.
How 2 Credit Unions Became Leaders In 12-Month Loan Growth
March 15, 2017
No Comments
A California credit union buys loans to ease excess liquidity while a Colorado crew sells first mortgages to firefighters.
Credit Union “Sales” Use Secrecy To Undermine The Movement
March 8, 2017
No Comments
Some mergers now appear to be little more than bank-like takeovers, without the transparency.
Don’t Stereotype Me. Compete For Me.
March 7, 2017
No Comments
To serve consumers of alternative financial services, credit unions must first understand who they are and what they want.
A Look At Credit Union Lending In 2016
March 6, 2017
No Comments
The strong lending growth posted by U.S. credit unions in fourth quarter 2016 is an apt wrap-up for a successful year.
How To Score With HELOCs
March 6, 2017
No Comments
Targeted promotions generate enough volume to make up for the smaller margin on home equity lines at SECU of Maryland.
Strengthening Portfolio Performance Is Critical In Today’s Auto Lending Marketplace
March 6, 2017
No Comments
The inability to properly measure, manage, and predict risk appropriately has been the ruin of many a lender.
Centralized Lending Leads To Triple The Consumer Loans
March 6, 2017
No Comments
Credit Union of Southern California moved to a centralized lending environment in summer 2016. Here’s how the credit union built its team and adjusted policies.
Key Advice For A Credit Union Turnaround
When Keys FCU put itself into voluntary conservatorship in 2009, its leaders and staff knew rebuilding together was the only way to save the credit ...
How I Didn’t Spend My Spring Break
30% of college students surveyed for a LendEDU study said they used student loan money for spring break. That’s their business … and their burden. ...
How 2 Credit Unions Became Leaders In 12-Month Loan Growth
A California credit union buys loans to ease excess liquidity while a Colorado crew sells first mortgages to firefighters.
Credit Union “Sales” Use Secrecy To Undermine The Movement
Some mergers now appear to be little more than bank-like takeovers, without the transparency.
Don’t Stereotype Me. Compete For Me.
To serve consumers of alternative financial services, credit unions must first understand who they are and what they want.
A Look At Credit Union Lending In 2016
The strong lending growth posted by U.S. credit unions in fourth quarter 2016 is an apt wrap-up for a successful year.
How To Score With HELOCs
Targeted promotions generate enough volume to make up for the smaller margin on home equity lines at SECU of Maryland.
Strengthening Portfolio Performance Is Critical In Today’s Auto Lending Marketplace
The inability to properly measure, manage, and predict risk appropriately has been the ruin of many a lender.
Centralized Lending Leads To Triple The Consumer Loans
Credit Union of Southern California moved to a centralized lending environment in summer 2016. Here’s how the credit union built its team and adjusted policies.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Merger Notice On The Wall. How To Make Members Care At All?