How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Help Members Make Sense Of Social Media Mayhem
May 20, 2024
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Online communities are rife with financial misinformation. Credit unions can help members — especially younger ones — sort the good intelligence from the bad.
True Sky’s Blueprint For Internal And External Change Management
May 13, 2024
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The Oklahoma credit union is deploying new tools that change the game for its staff and its mission-based membership strategies.
All Things CDFI: Recertification, Grants and Greenhouse Gas Reduction Awards
May 6, 2024
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Watch CU Strategic Planning’s experts discuss: Recertification – what needs to be done NOW to retain your certification and how CU Strategic Planning can help you with 2023 and 2024 data. The new certification standards – how to work with them to benefit your credit union, and how the new reg impacts current CDFI awards. Greenhouse
Vantage West Works A Side HUSTL
May 6, 2024
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The Arizona-based credit union’s new fintech venture is part of a broader segmentation trend across the financial services industry.
Mega Bank Skips Town, Premier America Steps In
April 29, 2024
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The cooperative boosts its standing with Southern California’s Hispanic community as part of a bid to expand financial inclusion.
Affinity Plus Goes All The Way For A Midway Neighborhood
April 29, 2024
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The Twin Cities credit union closed one neighborhood branch and deepened its commitment in another.
Hyperlocal Help In The Golden State
April 29, 2024
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After conducting in-depth research on income disparity and wealth gaps throughout California, Golden 1 made a five-year, $10 million investment in a local community.
Where Are The Gaps In Financial Inclusion?
April 29, 2024
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Marginalized communities are largely unbanked or underserved, but credit unions can bolster inclusivity and enhance the financial wellbeing of these groups.
Earth Day Is Every Day For Green Lenders
April 22, 2024
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New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
Low Battery? These Credit Unions Can Help.
April 22, 2024
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Rising electric vehicle usage has led some institutions to install electric vehicle charging stations at branches. The move could help both the planet and the bottom line.
Help Members Make Sense Of Social Media Mayhem
Online communities are rife with financial misinformation. Credit unions can help members — especially younger ones — sort the good intelligence from the bad.
True Sky’s Blueprint For Internal And External Change Management
The Oklahoma credit union is deploying new tools that change the game for its staff and its mission-based membership strategies.
All Things CDFI: Recertification, Grants and Greenhouse Gas Reduction Awards
Watch CU Strategic Planning’s experts discuss: Recertification – what needs to be done NOW to retain your certification and how CU Strategic Planning can help you ...
Vantage West Works A Side HUSTL
The Arizona-based credit union’s new fintech venture is part of a broader segmentation trend across the financial services industry.
Mega Bank Skips Town, Premier America Steps In
The cooperative boosts its standing with Southern California’s Hispanic community as part of a bid to expand financial inclusion.
Affinity Plus Goes All The Way For A Midway Neighborhood
The Twin Cities credit union closed one neighborhood branch and deepened its commitment in another.
Hyperlocal Help In The Golden State
After conducting in-depth research on income disparity and wealth gaps throughout California, Golden 1 made a five-year, $10 million investment in a local community.
Where Are The Gaps In Financial Inclusion?
Marginalized communities are largely unbanked or underserved, but credit unions can bolster inclusivity and enhance the financial wellbeing of these groups.
Earth Day Is Every Day For Green Lenders
New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
Low Battery? These Credit Unions Can Help.
Rising electric vehicle usage has led some institutions to install electric vehicle charging stations at branches. The move could help both the planet and the ...
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Takeaways From Day 2 Of GAC
Aaron Passman
Revisiting the major speakers, key insights, and more from the second day of America’s Credit Unions’ annual Governmental Affairs Conference.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.