How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Where Are The Gaps In Financial Inclusion?
April 29, 2024
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Marginalized communities are largely unbanked or underserved, but credit unions can bolster inclusivity and enhance the financial wellbeing of these groups.
Earth Day Is Every Day For Green Lenders
April 22, 2024
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New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
Low Battery? These Credit Unions Can Help.
April 22, 2024
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Rising electric vehicle usage has led some institutions to install electric vehicle charging stations at branches. The move could help both the planet and the bottom line.
3 Ways Credit Unions Can Compete With Banks Without Cutting Into Margins
April 22, 2024
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The playing field isn’t always even, but credit unions can attract new members, increase deposit volume, and remain viable without sacrificing ethics, standards, or community commitment.
Could EVs Help Credit Unions Lure Younger Members?
April 22, 2024
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More than half of Americans younger than 50 say they would consider purchasing an electric vehicle. That’s an opportunity for credit unions.
The Power Of Business Lending And Services
April 15, 2024
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Two credit unions — one large, one smaller — offer insight from their experience serving the business community.
Life Goes On: Capitalizing On Member Life Events Amid Market Volatility
April 9, 2024
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Four ways credit unions can harness their data to show up in their members’ lives at the right time — and in the right way.
A Patchwork Path To Equity And Justice For All
March 18, 2024
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An array of experiences and professional development opportunities, combined with drive and passion, has positioned James Hunter for success in the field of DEI.
2024 Innovation Series: Innovations In Member Analytics
February 26, 2024
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Watch this webinar to find new solutions that can help you better understand your members.
First Tech Cultivates Hope (And Savings) For Foster Youth
February 26, 2024
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A partnership between the credit union and a community nonprofit provides financial resources for at-risk kids during formative years.
Where Are The Gaps In Financial Inclusion?
Marginalized communities are largely unbanked or underserved, but credit unions can bolster inclusivity and enhance the financial wellbeing of these groups.
Earth Day Is Every Day For Green Lenders
New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
Low Battery? These Credit Unions Can Help.
Rising electric vehicle usage has led some institutions to install electric vehicle charging stations at branches. The move could help both the planet and the ...
3 Ways Credit Unions Can Compete With Banks Without Cutting Into Margins
The playing field isn’t always even, but credit unions can attract new members, increase deposit volume, and remain viable without sacrificing ethics, standards, or community ...
Could EVs Help Credit Unions Lure Younger Members?
More than half of Americans younger than 50 say they would consider purchasing an electric vehicle. That’s an opportunity for credit unions.
The Power Of Business Lending And Services
Two credit unions — one large, one smaller — offer insight from their experience serving the business community.
Life Goes On: Capitalizing On Member Life Events Amid Market Volatility
Four ways credit unions can harness their data to show up in their members’ lives at the right time — and in the right way.
A Patchwork Path To Equity And Justice For All
An array of experiences and professional development opportunities, combined with drive and passion, has positioned James Hunter for success in the field of DEI.
2024 Innovation Series: Innovations In Member Analytics
Watch this webinar to find new solutions that can help you better understand your members.
First Tech Cultivates Hope (And Savings) For Foster Youth
A partnership between the credit union and a community nonprofit provides financial resources for at-risk kids during formative years.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.