How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Every Member Has A Story. Here’s How To Use Them.
February 19, 2024
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Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
When Members Talk, Listen
February 19, 2024
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Members’ stories aren’t just proof credit unions fill a vital need for consumers — they’re also an opportunity for innovation.
Meet The Finalists For The 2024 Innovation Series: Member Analytics
February 12, 2024
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This year’s member analytics solutions provide inventive ways for credit unions to serve members.
A Big-Picture Approach To Financial Inclusion
February 12, 2024
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A billboard contest from Financial Plus Credit Union has been a boon for BIPOC businesses owners in Michigan.
What’s In A Name: Director Of Financial Inclusion And Community Engagement
February 12, 2024
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Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
Next Steps to CDFI Recertification: Assessing How Your Credit Union Moves Forward
January 24, 2024
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Watch this webinar to hear CU Strategic Planning experts talk about their next level assessment of what you’ll need to do to keep winning CDFI FA/TA grant dollars and understanding the steps to recertification. We will be looking at our Green/Yellow/Red 2024 assessments of CDFI recertification and what you’ll need to do to comply. Download
4 Pillars For 2024
January 22, 2024
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Callahan is helping leaders make the most of their time with stories meant to inspire creative, different thinking.
What’s In A Name: Director Of Multicultural Strategy
January 22, 2024
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Daniel Garcia works across his credit union — and his community — to ensure True Sky FCU has the products, services, and relationships it needs to serve all members in its diverse market.
What Can ALICE Do For You?
January 22, 2024
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Community financial institutions need an accurate understanding of financial hardships and local needs to develop effective solutions.
2024 Vendor Showcase
January 22, 2024
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Vendors break down the problems they solve and highlight what makes them stand out in a crowded industry.
Every Member Has A Story. Here’s How To Use Them.
Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Meet The Finalists For The 2024 Innovation Series: Member Analytics
This year’s member analytics solutions provide inventive ways for credit unions to serve members.
A Big-Picture Approach To Financial Inclusion
A billboard contest from Financial Plus Credit Union has been a boon for BIPOC businesses owners in Michigan.
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
Next Steps to CDFI Recertification: Assessing How Your Credit Union Moves Forward
Watch this webinar to hear CU Strategic Planning experts talk about their next level assessment of what you’ll need to do to keep winning CDFI ...
4 Pillars For 2024
Callahan is helping leaders make the most of their time with stories meant to inspire creative, different thinking.
What’s In A Name: Director Of Multicultural Strategy
Daniel Garcia works across his credit union — and his community — to ensure True Sky FCU has the products, services, and relationships it ...
What Can ALICE Do For You?
Community financial institutions need an accurate understanding of financial hardships and local needs to develop effective solutions.
2024 Vendor Showcase
Vendors break down the problems they solve and highlight what makes them stand out in a crowded industry.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
When Members Talk, Listen