How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Industry Performance: Member Relationships (4Q21)
March 28, 2022
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Inflation and international trade sanctions cast shadows over member spending behavior in the near future.
5 Tips For Navigating NCAA Player Sponsorships
March 23, 2022
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Name, image, and likeness (NIL) contracts are still new, but three intrepid credit unions share best practices and lessons learned about building relationships with college players.
How Abilene Teachers Rallied The Community With A Social Media Campaign
March 21, 2022
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By turning March 25 into “325 Day,” the credit union helped launch a civic celebration that has become an annual event.
Impacts Of Data Science And Analytics On The Credit Union Industry
March 7, 2022
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Every member interaction offers insight into preferences and habits. Using these data points, credit unions can not only better serve their members but also increase revenue, build loyalty, and grow their organization.
Lending By Appointment: 3 Ways To Use Credit Union Appointment Scheduling To Drive More Loans
March 2, 2022
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Omnichannel scheduling provides the perfect bridge from intent to action.
It Takes More Than Convenience To Woo Credit Card Users
February 23, 2022
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Credit card users today base their choice of credit card on more than four factors. Convenience is important, but so are rewards, data security, credit-building tools, and more.
3 Ways To Build Connections Through Social Media
February 21, 2022
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Tips and tricks from three cooperatives that present personality and add a human touch to social posts.
How Being ‘Unapologetically Different’ Helped Buckeye State’s Turnaround
February 7, 2022
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A focus on reining in costs and changing organizational culture have transformed the Ohio-based institution.
How To Reduce Financial Stress And Boost Productivity
January 19, 2022
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A Massachusetts cooperative shows what financial coaching looks like when it’s done the Workers way.
VSECU: The Budding Cannabis Market
January 12, 2022
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VSECU is one of a few financial institutions that serves the needs of cannabis businesses in Vermont. By doing so, the credit union addresses an area of financial exclusion within its field of membership.
Industry Performance: Member Relationships (4Q21)
Inflation and international trade sanctions cast shadows over member spending behavior in the near future.
5 Tips For Navigating NCAA Player Sponsorships
Name, image, and likeness (NIL) contracts are still new, but three intrepid credit unions share best practices and lessons learned about building relationships with college ...
How Abilene Teachers Rallied The Community With A Social Media Campaign
By turning March 25 into "325 Day," the credit union helped launch a civic celebration that has become an annual event.
Impacts Of Data Science And Analytics On The Credit Union Industry
Every member interaction offers insight into preferences and habits. Using these data points, credit unions can not only better serve their members but also increase ...
Lending By Appointment: 3 Ways To Use Credit Union Appointment Scheduling To Drive More Loans
Omnichannel scheduling provides the perfect bridge from intent to action.
It Takes More Than Convenience To Woo Credit Card Users
Credit card users today base their choice of credit card on more than four factors. Convenience is important, but so are rewards, data security, credit-building ...
3 Ways To Build Connections Through Social Media
Tips and tricks from three cooperatives that present personality and add a human touch to social posts.
How Being ‘Unapologetically Different’ Helped Buckeye State’s Turnaround
A focus on reining in costs and changing organizational culture have transformed the Ohio-based institution.
How To Reduce Financial Stress And Boost Productivity
A Massachusetts cooperative shows what financial coaching looks like when it’s done the Workers way.
VSECU: The Budding Cannabis Market
VSECU is one of a few financial institutions that serves the needs of cannabis businesses in Vermont. By doing so, the credit union addresses an ...
Browse Topics
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
How Does BCU Put AI Policy Into Practice?
Marc Rapport
AI governance matters as much as innovation when it comes to AI. Learn how BCU built an AI practice that prioritizes data integrity, risk management, and real world decision making.