How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
A Small But Mighty Response To Payday Lenders And Fintech Competitors
January 5, 2022
No Comments
Credit unions are experimenting with employee-sponsored small-dollar loan programs at the urging of Filene and the FINRA Foundation.
ELGA Fuels Growth For Areas In Need
January 5, 2022
No Comments
The Michigan cooperative is going against the grain of other FIs by serving moderate to low-income members, opening new branches, and tapping CDFI funds to lend to people in need.
Small Loans Make A Big Impact In New Mexico
January 5, 2022
No Comments
Nusenda Credit Union works with community partners to identify and support borrowers shut out of traditional lending.
Desert Financial Leads With Heart To Conquer New Markets
November 29, 2021
No Comments
The Arizona cooperative commits time and money to fundraising, grants, and activities that revolve around the idea of giving back.
What’s In A Name: Creative Writer
November 15, 2021
No Comments
A revived role takes on traditional duties and new opportunities at United Federal Credit Union.
Serving The Underserved Since 2011
November 1, 2021
No Comments
A small Delaware credit union offers insights from its first decade of service.
A Cooperative Spin On Local Marketing
October 28, 2021
No Comments
A California credit union partners with local businesses and earns positive guilt by association.
What Has More Value: Quantitative Data Or Qualitative Conversation?
October 25, 2021
No Comments
An impact benchmark is a worthwhile endeavor, but community impact doesn’t stop — or even start — with a number.
Unifying the Member Experience: How to Operationalize Your Digital Onboarding Strategy
October 20, 2021
No Comments
We discuss how credit unions approach digital innovation and what they believe is critical for a strong digital onboarding strategy that builds sustainability and long-lasting growth.
What’s In A Name: Chief Branding Officer
October 11, 2021
No Comments
Mike Patterson integrates HR, marketing, and mission at Pennsylvania’s Horizon Federal Credit Union.
A Small But Mighty Response To Payday Lenders And Fintech Competitors
Credit unions are experimenting with employee-sponsored small-dollar loan programs at the urging of Filene and the FINRA Foundation.
ELGA Fuels Growth For Areas In Need
The Michigan cooperative is going against the grain of other FIs by serving moderate to low-income members, opening new branches, and tapping CDFI funds to ...
Small Loans Make A Big Impact In New Mexico
Nusenda Credit Union works with community partners to identify and support borrowers shut out of traditional lending.
Desert Financial Leads With Heart To Conquer New Markets
The Arizona cooperative commits time and money to fundraising, grants, and activities that revolve around the idea of giving back.
What’s In A Name: Creative Writer
A revived role takes on traditional duties and new opportunities at United Federal Credit Union.
Serving The Underserved Since 2011
A small Delaware credit union offers insights from its first decade of service.
A Cooperative Spin On Local Marketing
A California credit union partners with local businesses and earns positive guilt by association.
Unifying the Member Experience: How to Operationalize Your Digital Onboarding Strategy
We discuss how credit unions approach digital innovation and what they believe is critical for a strong digital onboarding strategy that builds sustainability and long-lasting ...
What’s In A Name: Chief Branding Officer
Mike Patterson integrates HR, marketing, and mission at Pennsylvania’s Horizon Federal Credit Union.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What Has More Value: Quantitative Data Or Qualitative Conversation?