How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
How To “Go Mobile” And Reach Young Members
April 27, 2017
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Altra Credit Union’s specialized strategy to develop relationships with youth and gain long-term loyalty has helped the Wisconsin institution decrease its average member age by five years.
4 Tips To Make Gamification Work For Your Members
April 26, 2017
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There’s no secret code to control members’ actions, but gamification can still help credit unions encourage financially sound behavior.
Callahan Celebrates Financial Wellness
April 26, 2017
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In honor of Financial Literacy Month, check out these best practices from credit unions everywhere.
Attract Millennials With A Power[puff] Brand
April 25, 2017
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Linn Area Credit Union kept it real even when employees donned costumes for the cooperative’s sponsorship of a local comic book convention.
Attracting Millennials, Boosting Mobile, And Member-First Mergers
April 24, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Auto Lending By The Numbers (4Q 2016)
April 17, 2017
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Credit unions captured 18.0% of the auto lending market in the fourth quarter. That’s an increase over one year ago. Where is that growth coming from?
How To Frustrate Millennials
April 13, 2017
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We want what we want. Here, two twenty-somethings offer personal accounts of surprise fees and uncertain service.
Industry Performance By The Numbers (4Q 2016)
April 10, 2017
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Twenty-eight graphs, charts, and maps that evaluate credit union performance in the fourth quarter of 2016.
How To Measure Member Value
April 7, 2017
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Learn more about Callahan’s ROM metric and which credit unions returned the most value as of fourth quarter 2016.
2017 Economic Outlook
March 31, 2017
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Callahan’s annual Executive Outlook Survey shines a light on the economic challenges and opportunities for credit unions in the months ahead.
How To “Go Mobile” And Reach Young Members
Altra Credit Union’s specialized strategy to develop relationships with youth and gain long-term loyalty has helped the Wisconsin institution decrease its average member age by ...
4 Tips To Make Gamification Work For Your Members
There’s no secret code to control members’ actions, but gamification can still help credit unions encourage financially sound behavior.
Callahan Celebrates Financial Wellness
In honor of Financial Literacy Month, check out these best practices from credit unions everywhere.
Attract Millennials With A Power[puff] Brand
Linn Area Credit Union kept it real even when employees donned costumes for the cooperative’s sponsorship of a local comic book convention.
Attracting Millennials, Boosting Mobile, And Member-First Mergers
Five can't-miss data points featured this week on CreditUnions.com.
Auto Lending By The Numbers (4Q 2016)
Credit unions captured 18.0% of the auto lending market in the fourth quarter. That's an increase over one year ago. Where is that growth coming ...
How To Frustrate Millennials
We want what we want. Here, two twenty-somethings offer personal accounts of surprise fees and uncertain service.
Industry Performance By The Numbers (4Q 2016)
Twenty-eight graphs, charts, and maps that evaluate credit union performance in the fourth quarter of 2016.
How To Measure Member Value
Learn more about Callahan’s ROM metric and which credit unions returned the most value as of fourth quarter 2016.
2017 Economic Outlook
Callahan’s annual Executive Outlook Survey shines a light on the economic challenges and opportunities for credit unions in the months ahead.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.