How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
How Funding Is The Key To Maintaining Robust Lending Portfolios
March 6, 2017
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Non-member deposits join indirect lending, MBLs, and loan participations as liquidity strategies.
Fourth Quarter Data Uncovers Organic Growth In Montana
February 28, 2017
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After Bitterroot Community FCU in Montana opened a new branch, it posted a 21.2% increase in new members.
Juntos Avanzamos, Hitting $1B, And Loan Participations
February 27, 2017
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Four can’t-miss data points featured this week on CreditUnions.com.
3 Takeaways From Trendwatch 4Q 2016
February 22, 2017
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Loans, member relationships, and sources of non-interest income. How did credit unions perform in fourth quarter?
How To Earn The Hispanic Credit Union Seal Of Approval (And Why You Want To)
February 21, 2017
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The Juntos Avanzamos certification program assures Latinos that a credit union speaks their language.
Which Credit Union Can I Join?
February 20, 2017
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If prospective members can’t easily determine whether they are eligible to join a credit union, they’ll lose patience and interest.
How To Build Millennial Loyalty
February 13, 2017
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We aren’t known for our tight relationships with financial services providers, but credit unions can set their business apart from the competition.
A Matrix To Target New SEGs
February 3, 2017
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BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.
A Sneak Peek At The Months Ahead For My Generation
February 2, 2017
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The fluctuating economy has had a large effect on the millennial mindset. Here are some of the overarching problems that permeate the generation.
A Strategy To Serve C And D Paper Borrowers
February 1, 2017
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Cornhusker credit union Trius FCU offers ways to reach good borrowers in hard times while still mitigating risk.
How Funding Is The Key To Maintaining Robust Lending Portfolios
Non-member deposits join indirect lending, MBLs, and loan participations as liquidity strategies.
Fourth Quarter Data Uncovers Organic Growth In Montana
After Bitterroot Community FCU in Montana opened a new branch, it posted a 21.2% increase in new members.
Juntos Avanzamos, Hitting $1B, And Loan Participations
Four can't-miss data points featured this week on CreditUnions.com.
3 Takeaways From Trendwatch 4Q 2016
Loans, member relationships, and sources of non-interest income. How did credit unions perform in fourth quarter?
How To Earn The Hispanic Credit Union Seal Of Approval (And Why You Want To)
The Juntos Avanzamos certification program assures Latinos that a credit union speaks their language.
Which Credit Union Can I Join?
If prospective members can’t easily determine whether they are eligible to join a credit union, they’ll lose patience and interest.
How To Build Millennial Loyalty
We aren’t known for our tight relationships with financial services providers, but credit unions can set their business apart from the competition.
A Matrix To Target New SEGs
BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.
A Sneak Peek At The Months Ahead For My Generation
The fluctuating economy has had a large effect on the millennial mindset. Here are some of the overarching problems that permeate the generation.
A Strategy To Serve C And D Paper Borrowers
Cornhusker credit union Trius FCU offers ways to reach good borrowers in hard times while still mitigating risk.
Browse Topics
Why Financial Empowerment Matters More Than Financial Literacy
Savana Morie
Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
42% Of U.S. Households Experience Financial Hardship
Tony Waltrich
More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.
Excite Foundation Breaks Down Barriers For Children’s Savings
Savana Morie
Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.
Consumers Are Financing The Future Any Way They Can
Aaron Passman
Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.