Member Experience

AI Beyond The Bot: How To Introduce AI Across Your Agent And Member Experiences

Since generative AI burst onto the scene in 2022, AI chatbots or virtual agents have dominated the headlines—becoming a top investment priority for businesses across the customer experience landscape. While AI chatbots represent one key element of a modern member experience strategy, they’re just the beginning when it comes to creating a truly differentiated end-to-end

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AI in credit unions

AI Beyond The Bot: How To Introduce AI Across Your Agent And Member Experiences

Since generative AI burst onto the scene in 2022, AI chatbots or virtual agents have dominated the headlines—becoming a top investment priority for businesses across ...
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Help On The Homefront

Military and corporate moves often require lending support. Credit unions are there to offer it.
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Member Experience Gets An Upgrade

Six credit unions offer their insights on what’s new in MX and what’s on the horizon for 2025 and beyond.
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Physical Branch, Digital Service

Affinity Plus builds member engagement by focusing equally on a modern brick-and-mortar network plus the latest technologies for members and staff alike.
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Personalization In Account Opening: How Technology And Personal Service Can Coexist

When properly used, cross-sell features in the account opening process can strengthen banking interactions.
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Empathy Is A Credit Union’s Secret Weapon

A mix of quality people and customizable services help members through economic uncertainty.
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What’s In A Name: Senior Vice President Of Loan Analytics And Automation

Andy Henline talks loan strategy and operations for the country’s second-largest credit union.
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Are Community Charters The Key To Relevancy?

Two credit unions from Nebraska and Michigan have adapted their membership models to serve a broader, more diverse base.
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What’s In A Name: Member Care Specialist

Jay Hall’s role at Fortera Federal Credit Union helps families properly settle accounts after a member has passed away.
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What’s In A Name: Vice President Of Retail Quality Control And Projects

Stephanie Sides straddles daily branch operations and strategic management to ensure retail quality at Texas Trust.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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