Members

5 Takeaways From Trendwatch 1Q 2025

With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.

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Industry Insights

Credit Union Savers Favor Flexibility Over Returns

Members are changing the way they deposit their money, saving more and opting for lower-yielding, more liquid account types.
Industry Insights

Quarterly Market Snapshot And Two-Year Financial Statement (1Q 2025)

Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement ...
Credit Union Industry Commentary

What Can Credit Unions Learn From Rocket Mortgage?

The mortgage lender’s latest ad isn’t just smart marketing; it’s a challenge to credit unions to step up their storytelling game and connect with members ...
Blogs

It’s Not The Fancy Stuff — It’s Bills Paid On Time

Americans increasingly value security over showy when it comes to financial happiness.
Features

Americans Are Anxious. How Do Credit Unions Respond?

Credit unions are leaning into their values and fine-tuning outreach strategies to meet the emotional and financial needs of worried members.
Partner Perspectives

Basic Checking Gets A Competitive Upgrade

Boost loyalty with lifestyle checking accounts that offer perks like telehealth, ID protection, and travel discounts.
Blogs

5 Takeaways From Trendwatch 1Q 2025

With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower ...
Blogs

10 Credit Unions That Top The Charts In Member Value

Callahan & Associates spotlights credit unions that return more value to members.
Blogs

A Look Inside Consumer Sentiment

Recent drops in consumer sentiment indicators reveal a complex mix of financial pessimism, political influence, and generational divides.
Partner Perspectives

How 1 CUSO’s Board Is Empowering Women In Fintech

Strong female voices have the potential to make change. These women are championing mentorship, innovation, and collaboration to shape the future of their organizations.

Is Revenge Savings A Fad? Or A Financial Shift?

After years of post-pandemic splurges for the well-to-do and inflationary pain for the less well off, more Americans are shifting to a discipline of saving. Here’s what that means for members and how credit unions can turn the trend into opportunity.

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