Nobody likes to hear “no,” especially when it comes to money, but credit union lenders are delivering the news and working with members to get to “yes.”
The first few days of membership can make or break the entire member experience. Follow these steps to provide lasting value that fosters a long-term relationship.
More Americans are turning to credit unions and their member-focused, non-profit financial model.
Air Academy FCU’s biannual events engage employees and give community members something to smile about.
Friction happens, but credit unions are taking steps to improve the member experience across branches, call centers, digital banking, and more.
Members compare their credit union experience against all other service providers, and anything but a seamless experience can have a dramatic impact on the relationship.
Three credit unions offer five ways to approach member experience and build successful programs.
Based on member feedback, BECU now incorporates financial education into its annual meeting.
Credit unions increased member value through lending, savings, community support, and more.
Seasoned conventioneers share their best practices for a successful foray to the movement’s biggest gathering.
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.