Member Relationships Deepen As Credit Union Membership Increases
More Americans are turning to credit unions and their member-focused, non-profit financial model.
More Americans are turning to credit unions and their member-focused, non-profit financial model.
Air Academy FCU’s biannual events engage employees and give community members something to smile about.
Friction happens, but credit unions are taking steps to improve the member experience across branches, call centers, digital banking, and more.
Members compare their credit union experience against all other service providers, and anything but a seamless experience can have a dramatic impact on the relationship.
Three credit unions offer five ways to approach member experience and build successful programs.
Based on member feedback, BECU now incorporates financial education into its annual meeting.
Credit unions increased member value through lending, savings, community support, and more.
Seasoned conventioneers share their best practices for a successful foray to the movement’s biggest gathering.
Member Mania couples a cash incentive with engagement expectations to draw in potential members as well as reward those who actively promote the credit union.
Five can’t-miss data points this week on CreditUnions.com.

Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.

St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.

Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.

The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.

The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.

A new approach to vehicle affordability for credit unions.

Youth banking programs, in-school branches, and a warm handoff to adulthood builds habits and relationships that last well beyond graduation.

Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.