Gen Y/Millennials

Digital Federal Credit Union Makes the Grade

Take the rapidly rising costs of college education, mix in a private student loan market that has grown 450% in the last seven years alone, add a mass exodus of traditional lenders because of restricted access to capital, and you’ve got a volatile recipe for turmoil in the student loan marketplace. 

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Benefits Of A Robust Credit Card Product Strategy

One size doesn't fit all. Providing an extensive credit card product suite can enhance members' experiences and optimize portfolio revenue streams.
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A Personal Touch

Sooper Credit Union creates an intimate member rapport through personalized URLs.
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Offering Mulitple Mobile Options for Different Member Segments

Proponent FCU's mobile strategy includes different text options to meet the needs of two important segments -- Gen Y and Internet banking users interested in ...
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Local Celebrity Endorsements

Vantage West Credit Union shores up its premium checking accounts with a little help from a university head football coach.
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One Year Later — 24,000 Active RDC Users at DCU

In March 2008, Digital Federal Credit Union ($4.5B, Marlborough, MA) launched a remote deposit capture service for members which has significantly increased their number of ...
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A Communal Approach to Drive Membership

Listerhill Credit Union seamlessly integrates its “Pick 5” program into a tier of community-oriented initiatives.
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Digital Federal Credit Union Makes the Grade

Take the rapidly rising costs of college education, mix in a private student loan market that has grown 450% in the last seven years alone, ...
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Strategies to Increase Debit Card Usage

Many credit unions just issue a debit card to their members with a checking account. Learn how Patriot FCU, University FCU and Citibank structure their ...
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Revving Up Relationships: Arlington Community Puts Gen Y in the Driver’s Seat

Arlington Community Federal Credit Union (ACFCU), a $188 million credit union with 36 percent of its portfolio in auto loans, created an innovative program to ...
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Catch ‘Em Young: Grow Membership and Drive Debit Usage

How Oxford FCU is having success with its’ two-pronged strategy that is attracting younger members and driving up debit card usage.
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