Catch ‘Em Young: Grow Membership and Drive Debit Usage
How Oxford FCU is having success with its’ two-pronged strategy that is attracting younger members and driving up debit card usage.
How Oxford FCU is having success with its’ two-pronged strategy that is attracting younger members and driving up debit card usage.
New research shows greater levels of financial satisfaction and confidence among military millennials, and Navy Federals introduction of a new financial education website.
Travis Credit Union takes a comprehensive Web 2.0 approach in reaching younger members, including launching a contest through YouTube and establishing a presence on Facebook.
How financially illiterate are our nations university students?
According to a recent J.D. Power report, the generation once thought to end car culture is now buying cars in higher numbers.
The generation after the millennials promises to effect more change in the workplace than any of its predecessors.
The largest and most diverse generation in the United States is challenging the status quo of financial institutions with its demand for convenience, expanded choice, and social responsibility.
Credit unions can help millennials through financial services and employment opportunities. But first they must catch the interest of this notoriously tough-to-crack generation.
Advisory roles are helping two credit unions engage millennial members.
In this Q&A, Ronaldo Hardy, CEO of Shell Geismar FCU, discusses the benefits and challenges of employing millennials at an innovative credit union.

The annual conference offered insights on why service organizations remain a strategic asset for credit unions and how collaboration, AI, and advocacy are shaping what comes next.

Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.

More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.

Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.

Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.

The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.

CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.

Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.

Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.

Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.