Minnesota
Great MX Doesn’t Just Happen — It Takes A Cross-Functional Team
A two-pronged testing process at TruStone Financial ensures a seamless member experience as the credit union rolls out new digital tools.
Small Business Meets Big Community At City & County Credit Union
A longstanding program that spotlights small businesses and local organizations deepens ties and reinforces the credit union’s commitment to community prosperity.
6 Ways To Structure An Analytics Role
Diverse job titles and responsibilities are helping leading institutions leverage data to make better decisions.
A Creative Mortgage Solution Helps Members Move Forward
Wings Financial’s member-focused approach to lending helps it tackle high mortgage rates.
Physical Branch, Digital Service
Affinity Plus builds member engagement by focusing equally on a modern brick-and-mortar network plus the latest technologies for members and staff alike.
For These Credit Unions, Financial Wellness Starts At Home
Jeanne D’Arc and Affinity Plus are driving financial wellness for staff with initiatives like emergency savings accounts and an employee-only branch.
How One Credit Union Is Combatting The Lock-In Effect
Wings Financial unlocked opportunity in its mortgage portfolio by drawing in members with a desirable rate and a few other perks.
Change Your Name. Blaze Your Trail.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
Term Limits Build Governance Prowess At A Minnesota Credit Union
A new board strategy at Affinity Plus FCU results in new levels of engagement and diversity.
Great MX Doesn’t Just Happen — It Takes A Cross-Functional Team
Small Business Meets Big Community At City & County Credit Union
6 Ways To Structure An Analytics Role
A Creative Mortgage Solution Helps Members Move Forward
Physical Branch, Digital Service
For These Credit Unions, Financial Wellness Starts At Home
How One Credit Union Is Combatting The Lock-In Effect
Change Your Name. Blaze Your Trail.
Term Limits Build Governance Prowess At A Minnesota Credit Union
Browse Topics

The Numbers That Matter Most To Credit Unions
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.

The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.

Meet The Finalists For The 2026 Innovation Series: Employee Enablement
This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Asset Quality Takes An Uncomfortable Turn In 2025
Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in 2026?

Meet The Finalists For The 2026 Innovation Series: Fraud Prevention And Resolution
This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.

Meet The Finalists For The 2026 Innovation Series: Digital Member Engagement
This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
The American Budget Squeeze
The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.
Flexibility In The Earnings Model Matters More As Rates Turn
As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage won’t persist indefinitely.
Credit Unions At A Crossroads: Shifts, Risks, And Opportunities
A radical shift is taking place in the way consumers move money and engage with their financial institution.

Building A ‘Culture’ Of Confidence At MSUFCU
How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.
