Kathy Martin On Leadership
The senior vice president at Directions Credit Union discusses strategies for developing new managers and challenging senior executives to think differently in the face of disruptive change.
The senior vice president at Directions Credit Union discusses strategies for developing new managers and challenging senior executives to think differently in the face of disruptive change.
Credit unions used creative ways to serve new markets and members throughout 2016, and they survived the first year of some dramatic document changes.
Directions Credit Union has increased its construction portfolio nearly 50% year-over-year. Here’s how the Ohio credit union does it.
And we can prove it with credit union data.
Wright-Patt Credit Union relies on two fully trained teams of full- and part-time employees to step in and fill out staffing shortages.
How do credit unions in the Buckeye State stack up against regional peers?
Four can’t-miss data points featured this week on CreditUnions.com.
In episode No. 635, Callahan senior industry analyst Michelle Parker shares how credit unions in Iowa, Arkansas, Ohio, and Mississippi lead the nation in mortgage lending growth.
White-labeled app offers combine local and national coupons, drawing business right out of the gate at Frankenmuth and MidUSA credit unions.
When it comes to data, the Ohio credit union tasks different departments of the institution to take joint ownership.

What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.

Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.

CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.

By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.

Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.

The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.

The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.

To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.

Check all the right boxes while tying your credit union compliance efforts to strategy.