12 Ratios Every Marketing Manager Should Know
July 9, 2019
No Comments
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Profitability
3 Metrics That Are Important For First Quarter
June 11, 2019
No Comments
Understanding key performance metrics will help gauge early successes and identify any operational adjustments needed to achieve strategic goals.
Measuring and Managing Your Credit Card Program Profitability
July 2, 2018
No Comments
To keep your card program healthy, an understanding of current profitability levels and long-term pressures is critical. This session provides the tools, models, and techniques valuable to all credit unions that either currently issue credit cards or are considering doing so.
First South Financial’s Targeted Marketing Nets Big Returns
May 15, 2017
No Comments
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
Lessons From A 12-Month Turnaround
March 13, 2017
No Comments
A new approach to the credit union basics of people and finance helped this West Virginia cooperative turn six-figure losses into seven-figure gains.
Show Them the Money
April 29, 2016
No Comments
Tyndall’s performance-based culture maximizes efficiency and incentivizes employees.
The Year Of Living Dangerously
April 13, 2016
No Comments
Introducing monthly dues was a risky move for Arizona Federal. Yet one year later, the credit union has a more engaged membership as a result.
Leading From The Back Office
April 5, 2016
No Comments
Redstone Federal Credit Union is reshaping the institution and adding direct revenue to the bottom line by adding core capabilities and hiring desirable developer talent.
To Serve And Prosper
February 22, 2016
No Comments
Credit unions need to value service as much as profitability and be able to show it.
The Collector’s 3-Step Guide To Resolving Delinquent Accounts
December 7, 2015
No Comments
Here are some time-tested ways to research, communicate, and “close the sale” that works for the debtor and the credit union.
12 Ratios Every Marketing Manager Should Know
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
3 Metrics That Are Important For First Quarter
Understanding key performance metrics will help gauge early successes and identify any operational adjustments needed to achieve strategic goals.
Measuring and Managing Your Credit Card Program Profitability
To keep your card program healthy, an understanding of current profitability levels and long-term pressures is critical. This session provides the tools, models, and techniques ...
First South Financial’s Targeted Marketing Nets Big Returns
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
Lessons From A 12-Month Turnaround
A new approach to the credit union basics of people and finance helped this West Virginia cooperative turn six-figure losses into seven-figure gains.
Show Them the Money
Tyndall's performance-based culture maximizes efficiency and incentivizes employees.
The Year Of Living Dangerously
Introducing monthly dues was a risky move for Arizona Federal. Yet one year later, the credit union has a more engaged membership as a result.
Leading From The Back Office
Redstone Federal Credit Union is reshaping the institution and adding direct revenue to the bottom line by adding core capabilities and hiring desirable developer talent.
The Collector’s 3-Step Guide To Resolving Delinquent Accounts
Here are some time-tested ways to research, communicate, and “close the sale” that works for the debtor and the credit union.
Browse Topics
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
How Does BCU Put AI Policy Into Practice?
Marc Rapport
AI governance matters as much as innovation when it comes to AI. Learn how BCU built an AI practice that prioritizes data integrity, risk management, and real world decision making.
To Serve And Prosper