What’s In A Name: Chief Member Services Officer
Todd Link is redefining member service at Dupaco Community Credit Union, blending risk expertise with operational leadership to deliver secure, seamless, member-focused experiences.
Todd Link is redefining member service at Dupaco Community Credit Union, blending risk expertise with operational leadership to deliver secure, seamless, member-focused experiences.
The new senior vice president of marketing at Ascend FCU uses his unconventional experience to break through messaging barriers with a reinvigorated brand campaign to shake things up.
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
This installment of “CEO Onboarding” touches base with an industry veteran to discuss starting out young in the credit union movement and being present for members’ milestone moments.
Three more credit union chiefs with tech backgrounds show how they adapt and innovate – and how other cooperatives can, too.
Credit union chiefs with tech backgrounds show how they adapt and innovate – and how other cooperatives can, too.
The New Hampshire cooperative recently launched Service Ventures, an independent investment arm that aims to work with startups that share a commitment to operational efficiency and member experience.
Need to optimize service delivery and member experience across branches and digital services? Maybe it’s time for a chief delivery officer.
The seasoned CHRO shares insights about intention, inclusion, and more from State Farm to United Way to Community First Credit Union.
Strong female voices have the potential to make change. These women are championing mentorship, innovation, and collaboration to shape the future of their organizations.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.

RKL offers insight, expertise, and experience to help fight off growing threats.

Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.

Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.

Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.

Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?

Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?