3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
What’s In A Name: Vice President Of Retail Quality Control And Projects
September 23, 2024
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Stephanie Sides straddles daily branch operations and strategic management to ensure retail quality at Texas Trust.
Universal Tellers Take Credit Unions Beyond Basic Banking
September 23, 2024
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Branching experts share the pros and cons behind ditching the traditional teller role in favor of a new staffing model.
Traditional Tellers Offer Tried-And-True Benefits
September 23, 2024
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Evolving technology and alternative staffing models offer greater flexibility and efficiencies, but the conventional service model remains a mainstay at many credit unions.
Redwood Credit Union Serves Up More Than Financial Services
September 23, 2024
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The California cooperative has partnered with a catering company to open a café in its two headquarters buildings, offering fresh, affordable food to the public.
More Branches, But Smaller And Smarter
September 23, 2024
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Cooperatives are expanding branch networks as banks of all sizes pull back from brick-and-mortar.
UFCU’s Mobile Branch Drives Financial Sense In Underserved Communities
September 23, 2024
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The Texas credit union is extending financial services and resources to geographical areas with limited or no banking presence.
How Modernizing In-Branch Account Opening Deepens Member Relationships and Increases Satisfaction
September 11, 2024
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In this fireside-chat-style webinar, Brad Bergmooser, President and CEO of Financial Plus Credit Union, and Nathaniel Harley, co-founder and CEO of MANTL, discuss Financial Plus Credit Union’s remarkable branch modernization story and the role technology plays in creating a superior member experience. This session covers how to digitize the in-branch account opening experience, overcome change
Buy Now, Pay Later: Fad Or The Future?
September 9, 2024
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BNPL programs have become a key player in the financial landscape, with some credit unions adopting their own version for their members.
It’s Time To Rethink Credit Card Rewards
September 9, 2024
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How credit card reward programs drive business and loyalty at Alliant and Affinity credit unions.
The Future Of Check Processing: A Transaction Level Approach
September 9, 2024
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A new approach to transaction processing lowers costs, reduces risks, and increases efficiency.
What’s In A Name: Vice President Of Retail Quality Control And Projects
Stephanie Sides straddles daily branch operations and strategic management to ensure retail quality at Texas Trust.
Universal Tellers Take Credit Unions Beyond Basic Banking
Branching experts share the pros and cons behind ditching the traditional teller role in favor of a new staffing model.
Traditional Tellers Offer Tried-And-True Benefits
Evolving technology and alternative staffing models offer greater flexibility and efficiencies, but the conventional service model remains a mainstay at many credit unions.
Redwood Credit Union Serves Up More Than Financial Services
The California cooperative has partnered with a catering company to open a café in its two headquarters buildings, offering fresh, affordable food to the public.
More Branches, But Smaller And Smarter
Cooperatives are expanding branch networks as banks of all sizes pull back from brick-and-mortar.
UFCU’s Mobile Branch Drives Financial Sense In Underserved Communities
The Texas credit union is extending financial services and resources to geographical areas with limited or no banking presence.
How Modernizing In-Branch Account Opening Deepens Member Relationships and Increases Satisfaction
In this fireside-chat-style webinar, Brad Bergmooser, President and CEO of Financial Plus Credit Union, and Nathaniel Harley, co-founder and CEO of MANTL, discuss Financial Plus ...
Buy Now, Pay Later: Fad Or The Future?
BNPL programs have become a key player in the financial landscape, with some credit unions adopting their own version for their members.
It’s Time To Rethink Credit Card Rewards
How credit card reward programs drive business and loyalty at Alliant and Affinity credit unions.
The Future Of Check Processing: A Transaction Level Approach
A new approach to transaction processing lowers costs, reduces risks, and increases efficiency.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.