3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
For These Credit Unions, Financial Wellness Starts At Home
August 26, 2024
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Jeanne D’Arc and Affinity Plus are driving financial wellness for staff with initiatives like emergency savings accounts and an employee-only branch.
5 Lessons For Buying A Bank
August 11, 2024
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Bank purchases have become an increasingly popular expansion strategy. Here are five lessons from credit unions who’ve been through the trenches.
2 Approaches To Multi-State Expansion
August 11, 2024
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From overcoming charter challenges to a focus on SEGs, Mountain America and United FCU outline how their growth trajectories extend beyond the state line.
Tackle Margin Compression By Transforming Your Lending Operations
August 4, 2024
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A digital loan origination system can revolutionize a credit union’s lending process by boosting efficiency, minimizing risk, and enhancing the borrower experience.
Better Deposit Strategies Elevate Member Experience
July 28, 2024
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With deposits per branch up 50% in the past five years, many credit unions are redeploying staff to provide more holistic offerings such as financial counseling.
Enhancing The Member Experience With AI
July 22, 2024
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How Member Loyalty Group grows credit unions’ ability to understand and act on feedback through AI-powered analytics.
NCUA’s New NSF/OD Fee Reporting
July 16, 2024
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As of 1Q24, the National Credit Union Association (NCUA) now requires credit unions over $1B in assets to report total income earned through NSF and Overdraft (OD) fees. This new mandate highlights regulator’s increasing focus on NSF/OD fee policy, and brings a wave of questions and concerns for credit union leaders charged with managing their
Coloramo Rolls Out A ‘Real’ Strategy To Attract Young Members
July 8, 2024
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The Colorado credit union has debuted a digital brand targeting young consumers and plans to make it available to the entire industry.
Credit Cards Can Help Engage Members
July 8, 2024
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A strong credit card program is an opportunity to meet member needs and build deeper relationships.
Artificial Intelligence Yields Real Results For This Cooperative’s Short-Term Loan Product
June 24, 2024
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Application abandonment and manual overrides drop at First Financial of Maryland FCU after it introduces machine learning to fine-tune its product suite.
For These Credit Unions, Financial Wellness Starts At Home
Jeanne D’Arc and Affinity Plus are driving financial wellness for staff with initiatives like emergency savings accounts and an employee-only branch.
5 Lessons For Buying A Bank
Bank purchases have become an increasingly popular expansion strategy. Here are five lessons from credit unions who’ve been through the trenches.
2 Approaches To Multi-State Expansion
From overcoming charter challenges to a focus on SEGs, Mountain America and United FCU outline how their growth trajectories extend beyond the state line.
Tackle Margin Compression By Transforming Your Lending Operations
A digital loan origination system can revolutionize a credit union’s lending process by boosting efficiency, minimizing risk, and enhancing the borrower experience.
Better Deposit Strategies Elevate Member Experience
With deposits per branch up 50% in the past five years, many credit unions are redeploying staff to provide more holistic offerings such as financial ...
Enhancing The Member Experience With AI
How Member Loyalty Group grows credit unions’ ability to understand and act on feedback through AI-powered analytics.
NCUA’s New NSF/OD Fee Reporting
As of 1Q24, the National Credit Union Association (NCUA) now requires credit unions over $1B in assets to report total income earned through NSF and ...
Coloramo Rolls Out A ‘Real’ Strategy To Attract Young Members
The Colorado credit union has debuted a digital brand targeting young consumers and plans to make it available to the entire industry.
Credit Cards Can Help Engage Members
A strong credit card program is an opportunity to meet member needs and build deeper relationships.
Artificial Intelligence Yields Real Results For This Cooperative’s Short-Term Loan Product
Application abandonment and manual overrides drop at First Financial of Maryland FCU after it introduces machine learning to fine-tune its product suite.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.