3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
Rise Of The Member Experience Manager
March 11, 2019
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Three credit unions offer five ways to approach member experience and build successful programs.
Pass It On: A Referral Program That Works
February 22, 2019
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Member Mania couples a cash incentive with engagement expectations to draw in potential members as well as reward those who actively promote the credit union.
Member Satisfaction Is High. It Could Be Higher.
February 6, 2019
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One study shows opportunity for credit union service in the year ahead.
What’s In A Name: Chief Experience Officer
January 14, 2019
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Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.
Credit Union Branching In 2018
November 12, 2018
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The total number of credit union brick-and-mortar branches decreased versus one year ago, but how has the cooperative system fared in generating deposits versus competitors nationwide? Find out in this interactive graph.
Branching, Swiping, And Indirect Lending
November 12, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Best Of October 2018
November 8, 2018
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Based on October traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The New Face Of The Front Line
October 22, 2018
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It takes more than sleek teller machines to transform member experience. Tucson FCU’s transition to drive-thru ITMs required hours of planning, visits to other credit unions, a new training program, and a branch-by-branch rollout of the new machines.
Member Value, Front Line Changes, And Investments
October 22, 2018
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Five can’t-miss data points this week on CreditUnions.com.
6 New Branches. 4 More On The Way.
October 16, 2018
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Rogue Credit Union is building a network that marries today’s member loyalty with tomorrow’s trends.
Rise Of The Member Experience Manager
Three credit unions offer five ways to approach member experience and build successful programs.
Pass It On: A Referral Program That Works
Member Mania couples a cash incentive with engagement expectations to draw in potential members as well as reward those who actively promote the credit union.
Member Satisfaction Is High. It Could Be Higher.
One study shows opportunity for credit union service in the year ahead.
What’s In A Name: Chief Experience Officer
Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.
Credit Union Branching In 2018
The total number of credit union brick-and-mortar branches decreased versus one year ago, but how has the cooperative system fared in generating deposits versus competitors ...
Branching, Swiping, And Indirect Lending
Five can't-miss data points this week on CreditUnions.com.
Best Of October 2018
Based on October traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The New Face Of The Front Line
It takes more than sleek teller machines to transform member experience. Tucson FCU’s transition to drive-thru ITMs required hours of planning, visits to other credit ...
Member Value, Front Line Changes, And Investments
Five can't-miss data points this week on CreditUnions.com.
6 New Branches. 4 More On The Way.
Rogue Credit Union is building a network that marries today’s member loyalty with tomorrow’s trends.
Browse Topics
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.