3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
How To Reduce Friction In The Member Experience (And Why It Matters)
March 28, 2019
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Members compare their credit union experience against all other service providers, and anything but a seamless experience can have a dramatic impact on the relationship.
Rise Of The Member Experience Manager
March 11, 2019
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Three credit unions offer five ways to approach member experience and build successful programs.
Pass It On: A Referral Program That Works
February 22, 2019
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Member Mania couples a cash incentive with engagement expectations to draw in potential members as well as reward those who actively promote the credit union.
Member Satisfaction Is High. It Could Be Higher.
February 6, 2019
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One study shows opportunity for credit union service in the year ahead.
What’s In A Name: Chief Experience Officer
January 14, 2019
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Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.
Credit Union Branching In 2018
November 12, 2018
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The total number of credit union brick-and-mortar branches decreased versus one year ago, but how has the cooperative system fared in generating deposits versus competitors nationwide? Find out in this interactive graph.
Branching, Swiping, And Indirect Lending
November 12, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Best Of October 2018
November 8, 2018
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Based on October traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The New Face Of The Front Line
October 22, 2018
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It takes more than sleek teller machines to transform member experience. Tucson FCU’s transition to drive-thru ITMs required hours of planning, visits to other credit unions, a new training program, and a branch-by-branch rollout of the new machines.
Member Value, Front Line Changes, And Investments
October 22, 2018
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Five can’t-miss data points this week on CreditUnions.com.
How To Reduce Friction In The Member Experience (And Why It Matters)
Members compare their credit union experience against all other service providers, and anything but a seamless experience can have a dramatic impact on the relationship.
Rise Of The Member Experience Manager
Three credit unions offer five ways to approach member experience and build successful programs.
Pass It On: A Referral Program That Works
Member Mania couples a cash incentive with engagement expectations to draw in potential members as well as reward those who actively promote the credit union.
Member Satisfaction Is High. It Could Be Higher.
One study shows opportunity for credit union service in the year ahead.
What’s In A Name: Chief Experience Officer
Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.
Credit Union Branching In 2018
The total number of credit union brick-and-mortar branches decreased versus one year ago, but how has the cooperative system fared in generating deposits versus competitors ...
Branching, Swiping, And Indirect Lending
Five can't-miss data points this week on CreditUnions.com.
Best Of October 2018
Based on October traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The New Face Of The Front Line
It takes more than sleek teller machines to transform member experience. Tucson FCU’s transition to drive-thru ITMs required hours of planning, visits to other credit ...
Member Value, Front Line Changes, And Investments
Five can't-miss data points this week on CreditUnions.com.
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Why Legacy Institutions Must Evolve To Survive
Matt Kershaw
Long-term growth depends on pairing trusted community relationships with intentional investment in technology, leadership, and purpose.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.