Strategic Planning

In The Year 2025

Future shock, building a credit union blockchain, and a sustainable initiative to create credit union awareness were all topics at America’s Credit Union Conference.

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Who Owns Business Analytics?

Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution’s membership. But who owns business analytics at credit unions across the nation?

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Industry Insights

In The Year 2025

Future shock, building a credit union blockchain, and a sustainable initiative to create credit union awareness were all topics at America’s Credit Union Conference.
Industry Insights

Who Owns Business Analytics?

Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution's membership. But who owns business analytics at credit ...
Industry Insights

Politics, Paychecks, And Publicity (Not The Good Kind)

NAFCU conference attendees hear of hope for change in Washington, how size and gender matters in executive pay, and that risk management includes reputations.
Industry Insights

Community Involvement, CECL, Succession At NAFCU Confab

Credit unions correlate giving back and growing loans, while accounting standards and succession planning spur table talk.
Features

How To Deepen A SEG Relationship

This Minnesota credit union mixes marketing and message to revive relationships.
Credit Union Industry Commentary

It Takes A Village To Sustain A Village

The best of the best? What’s that mean? Serving everyone is the ultimate sustainable model for capitalism and for credit unions, the original crowdfunders.
Features

4 Ways To Ensure A Successful Brand After A Credit Union Merger

Concentrate on four key merger elements that take into account all stakeholders.
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Rebrand And Make The Credit Union Relevant To The Members And Communities

The need for member connection is vital, so any changes should complement the credit union’s brand and mission.
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Rebrand And Rename, But First Find Common Core Values

A rebranding effort has to be driven by values, so find out what similarities make the credit unions stand out in their communities.
Features

Losing Your Core Sponsor: Creating a New Blueprint for the Future

To help all credit unions that have faced losing a sponsor, 5 consultants respond to the challenge faced by Circle-W Credit Union in this theoretical ...
From left: Dave Valentine, chief lending and strategy officer at Illinois-based Consumers Credit Union, and his dad, Mike Valentine, CEO of BCU.

A Credit Union Bond Beyond Bloodlines

For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.

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Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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