Member Segmentation Paves The Way To Personalization
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
A pair of Sacramento-area credit unions have embarked on a relatively unique partnership, sharing a single facility to serve their respective memberships.
AI, chat bots, autonomous programs, and more are improving member service and back-office efficiency.
The key to serving different generations is to not only enable many ways for members to engage, but also offer seamless transitions from one channel to the other. The key to serving different generations is to not only enable many ways for members to engage, but also offer seamless transitions from one channel to the other.
Migration Opportunity for Technology Providers Servicing Credit Unions
After three decades of building positive impact on members’ lives, the CEO leaves his cooperative in trusted hands.
A relationship with the university’s Dashew Center will help the California credit union reach incoming international students, some of whom have already joined the cooperative.
At Connex Credit Union, improving life across the communities it serves starts with ensuring employees understand the important role they play in the success of the cooperative.
Expand credit card underwriting criteria, digital investment, and financial literacy to strengthen the member relationship.
Verve, A Credit Union is collaborating with local law enforcement to help community members better protect themselves against a variety of fraud.

Half of Americans feel financially secure, yet one in five is suffering. A consortium of credit unions is changing the narrative by focusing on emotional engagement and trust.

Six credit union leaders share how they are balancing innovation and governance while deploying new tools.

Six credit union leaders share how they are balancing innovation and governance while deploying new tools.

After an anxious 2025, CFOs and observers across the industry are preparing for the year ahead — for better or for worse.

Quality payments are a hallmark of the ACH Network. Follow the rules and do right by members.

The next big storm in the Gulf isn’t an “if,” it’s a “when,” but the small Gulf-area credit union has a plan to help the community get back on its feet when the time comes.

Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.

Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.