First South Financial’s Targeted Marketing Nets Big Returns
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
For Long Beach Firemen’s Credit Union, real estate lending is driving its average member relationship.
Core deposits at credit unions surpassed $800 billion at year-end. Which shares underpinned this growth?
Twenty-eight graphs, charts, and maps that evaluate credit union performance in the fourth quarter of 2016.
Wyoming credit unions are all about growth. These credit unions have posted some of the strongest growth rates of any state in the nation, and it appears more and more Wyomingites are selecting credit unions to be their primary financial institutions.
The California credit union offers $5,000 to $50,000 of immediate cash availability based on the depth of member engagement with their credit union.
Non-member deposits join indirect lending, MBLs, and loan participations as liquidity strategies.
The Idaho credit union uses marketing, deposit, lending, and ALM strategies to increase member value.
If credit unions continue on their current path, will they be able to fund future loans solely through share growth?
Share balances in third quarter increased at the fastest rate since fourth quarter 2009, but the loan-to-share ratio still grew.

As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.

Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.

Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.

Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.

A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.

A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.

Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.

Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.

How can credit unions stay true to their mission while evolving to meet modern needs?

Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.