What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
5 Graphs That Show How Technology Offers A Competitive Advantage
July 4, 2016
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Credit unions with strong technology offerings outperform their peers in growth, penetration, and average relationships.
A Move In Rates Has Hijacked My Budget. Now What?
July 4, 2016
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How three possible rate paths could throw a curveball during the 2017 budgeting process.
Align With Members, Not Markets
July 4, 2016
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Credit unions’ overarching focus on creating and delivering value to members provides a solid foundation for steady performance while markets whipsaw in the face of uncertainties.
In The Year 2025
June 30, 2016
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Future shock, building a credit union blockchain, and a sustainable initiative to create credit union awareness were all topics at America’s Credit Union Conference.
Is That All There Is?
June 30, 2016
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The knee-jerk reaction to the Brexit vote is over, but the extent of the fallout is still unknown.
Brexit Bombshell
June 24, 2016
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Against the predictions of traders, the UK voted yesterday to leave the European Union.
Traders Say “Remain” Will Win The Day
June 23, 2016
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The British are at their polling stations, and the Brexit vote is on.
A Way To Predict Member Behavior
June 20, 2016
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How Oregon Community’s data warehouse is shaping marketing and saving the credit union time and money.
How Analytics Can Drive Efficiency And Innovation
June 20, 2016
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The Business Analytics Innovation Team at Member One FCU tasks six employees with digging into data to find areas of opportunity.
Who Owns Business Analytics?
June 20, 2016
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Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution’s membership. But who owns business analytics at credit unions across the nation?
5 Graphs That Show How Technology Offers A Competitive Advantage
Credit unions with strong technology offerings outperform their peers in growth, penetration, and average relationships.
Align With Members, Not Markets
Credit unions’ overarching focus on creating and delivering value to members provides a solid foundation for steady performance while markets whipsaw in the face of ...
In The Year 2025
Future shock, building a credit union blockchain, and a sustainable initiative to create credit union awareness were all topics at America’s Credit Union Conference.
Is That All There Is?
The knee-jerk reaction to the Brexit vote is over, but the extent of the fallout is still unknown.
Brexit Bombshell
Against the predictions of traders, the UK voted yesterday to leave the European Union.
Traders Say “Remain” Will Win The Day
The British are at their polling stations, and the Brexit vote is on.
A Way To Predict Member Behavior
How Oregon Community’s data warehouse is shaping marketing and saving the credit union time and money.
How Analytics Can Drive Efficiency And Innovation
The Business Analytics Innovation Team at Member One FCU tasks six employees with digging into data to find areas of opportunity.
Who Owns Business Analytics?
Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution's membership. But who owns business analytics at credit ...
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
A Move In Rates Has Hijacked My Budget. Now What?