What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Community Financial Flips The Script On Junk Fees
June 24, 2024
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The Michigan credit union has dropped punitive overdraft fees in favor of a checking account feature that helps members save money when their spending outstrips their budget.
Share Draft And Auto Loan Penetration Jump Substantially
June 24, 2024
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Penetration growth is uneven across product lines, with share draft and auto loans blazing a trail in the past decade while other products remain stagnant.
Macroeconomic Indicators To Watch In 2024
June 17, 2024
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Six data points showcase what’s happening in the larger economy that could direct credit union decision-making for the rest of the year.
Is Growth The Goal Or The Result?
June 17, 2024
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Credit unions that want to remain relevant might need to rethink how they approach the “G” word.
Rising Interest Rates Are Good For Something
June 17, 2024
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Revenue per member has soared despite an industrywide slowdown in membership growth.
The Future Of Finance And Credit Unions: A Seamless Integration Into Daily Life
June 17, 2024
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Discover what the future of finance holds at TruStage Discovery2024, the credit union industry’s largest virtual conference.
The Rise Of The Chief Growth Officer
June 17, 2024
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Credit unions are tapping versatile leaders from diverse backgrounds to take advantage of fresh insights and achieve strategic goals.
Evergreen? Always Growing.
June 17, 2024
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An empowered staff that drives membership growth and community involvement that enhances local partnerships underpin peer-beating growth numbers at the Maine cooperative.
Can Consumer Spending Save The Day?
June 10, 2024
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
How Are Credit Unions Holding Up As ROA Dips Down?
June 10, 2024
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Rising expenses and inefficiencies are contributing to declining returns for the industry.
Community Financial Flips The Script On Junk Fees
The Michigan credit union has dropped punitive overdraft fees in favor of a checking account feature that helps members save money when their spending outstrips ...
Share Draft And Auto Loan Penetration Jump Substantially
Penetration growth is uneven across product lines, with share draft and auto loans blazing a trail in the past decade while other products remain stagnant.
Macroeconomic Indicators To Watch In 2024
Six data points showcase what's happening in the larger economy that could direct credit union decision-making for the rest of the year.
Rising Interest Rates Are Good For Something
Revenue per member has soared despite an industrywide slowdown in membership growth.
The Future Of Finance And Credit Unions: A Seamless Integration Into Daily Life
Discover what the future of finance holds at TruStage Discovery2024, the credit union industry's largest virtual conference.
The Rise Of The Chief Growth Officer
Credit unions are tapping versatile leaders from diverse backgrounds to take advantage of fresh insights and achieve strategic goals.
Evergreen? Always Growing.
An empowered staff that drives membership growth and community involvement that enhances local partnerships underpin peer-beating growth numbers at the Maine cooperative.
Can Consumer Spending Save The Day?
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
How Are Credit Unions Holding Up As ROA Dips Down?
Rising expenses and inefficiencies are contributing to declining returns for the industry.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Is Growth The Goal Or The Result?