What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
3 Ways Credit Unions Can Compete With Banks Without Cutting Into Margins
April 22, 2024
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The playing field isn’t always even, but credit unions can attract new members, increase deposit volume, and remain viable without sacrificing ethics, standards, or community commitment.
NCUA’s 2024 Supervisory Priorities
April 19, 2024
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During this insightful session, Callahan’s industry analytics experts will break down three key focus areas for credit union leaders: liquidity, credit, and interest rate risk.
Fed Leaders Hope To Avoid Repeating The Mistakes Of The 1970s
April 9, 2024
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
For Good Governance, Make The Board Aware Of Liquidity Risk
March 25, 2024
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Credit unions are turning toward the Federal Reserve’s Bank Term Funding Program to mitigate liquidity pressure.
Interest Margins Are Up. ROA Is Not.
March 11, 2024
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Rising interest rates helped credit unions boost margins in 2023; however, increased provisions ate into ROA.
Looking For Deeper Insights? Consider The Median.
March 11, 2024
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The performance of the industry’s largest credit unions can skew averages; considering median data in performance analysis uncovers different insights.
Americans Are Less Financially Confident Than 5 Years Ago
March 11, 2024
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Despite building savings during the pandemic, less than half of Americans feel comfortable with their level of emergency savings today. Even that comfort is not evenly distributed.
Share Growth Changes Reflect Member Appetite For Higher Yields
March 11, 2024
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Members are moving their shares from liquid deposits to certificates in an effort to earn more from their money.
High Rates + Costly Assets = Slow Lending
March 11, 2024
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Following years of elevated output, lending returned to historic norms in 2023.
Markets Pare Back Pivot Expectations
March 7, 2024
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
3 Ways Credit Unions Can Compete With Banks Without Cutting Into Margins
The playing field isn’t always even, but credit unions can attract new members, increase deposit volume, and remain viable without sacrificing ethics, standards, or community ...
NCUA’s 2024 Supervisory Priorities
During this insightful session, Callahan’s industry analytics experts will break down three key focus areas for credit union leaders: liquidity, credit, and interest rate risk.
For Good Governance, Make The Board Aware Of Liquidity Risk
Credit unions are turning toward the Federal Reserve’s Bank Term Funding Program to mitigate liquidity pressure.
Interest Margins Are Up. ROA Is Not.
Rising interest rates helped credit unions boost margins in 2023; however, increased provisions ate into ROA.
Looking For Deeper Insights? Consider The Median.
The performance of the industry’s largest credit unions can skew averages; considering median data in performance analysis uncovers different insights.
Americans Are Less Financially Confident Than 5 Years Ago
Despite building savings during the pandemic, less than half of Americans feel comfortable with their level of emergency savings today. Even that comfort is not ...
Share Growth Changes Reflect Member Appetite For Higher Yields
Members are moving their shares from liquid deposits to certificates in an effort to earn more from their money.
High Rates + Costly Assets = Slow Lending
Following years of elevated output, lending returned to historic norms in 2023.
Markets Pare Back Pivot Expectations
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
Fed Leaders Hope To Avoid Repeating The Mistakes Of The 1970s