What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
3 Trends At Low-Income And CDFI Credit Unions
October 30, 2023
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Designations focused on serving members of modest means can lead to vastly different financial outcomes for credit unions.
The Canary In The Coal Mine: Does Collateral Protection Insurance Cause Defaults — Or Prevent Them?
October 30, 2023
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Worried the CPI on a borrower’s loan might increase the likelihood of default? Good news – it’s actually an opportunity to protect your member.
Credit Union Performance Extends Beyond The Balance Sheet
October 30, 2023
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A look at how broad economic trends are impacting the bottom line at credit unions.
Navigating High Rates And Shrinking Liquidity
October 30, 2023
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Vehicles are beyond the reach of many consumers. Residual-based vehicle financing is one way to manage this quandary.
Callahan’s Guide To The 2023 World Series
October 27, 2023
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Will it be the D-Backs or Rangers in this year’s Fall Classic? Callahan’s credit union data could have the answer.
Lessons In Liquidity: How 2 Sunbelt Cooperatives Attract Deposits
October 23, 2023
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Checking and certificate accounts raise cash for lending and support liquidity needs at Credit Union West and Texas Trust.
7 Tips To Straighten Out Vendor Management
October 23, 2023
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My Community Credit Union saved $2 million by renegotiating its contracts. Now it shares how other credit unions can do the same.
Consumers Give The Economy Two Thumbs Down
October 17, 2023
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Increased pessimism — and credit card balances — present credit unions with the opportunity to help members improve their financial wellbeing.
How MSUFCU Saw 2x Deposit Growth
October 16, 2023
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A new solution allows credit unions to reach young, motivated, prospective members, and offers cash rewards to members for positive financial behavior, including increasing savings and paying off debt.
Deposits Remain The Foundation Of The Member-Credit Union Relationship.
October 16, 2023
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Cooperatives would do well to educate and support their members through budgeting and savings plans to foster financial stability throughout the community.
3 Trends At Low-Income And CDFI Credit Unions
Designations focused on serving members of modest means can lead to vastly different financial outcomes for credit unions.
The Canary In The Coal Mine: Does Collateral Protection Insurance Cause Defaults — Or Prevent Them?
Worried the CPI on a borrower’s loan might increase the likelihood of default? Good news – it’s actually an opportunity to protect your member.
Credit Union Performance Extends Beyond The Balance Sheet
A look at how broad economic trends are impacting the bottom line at credit unions.
Navigating High Rates And Shrinking Liquidity
Vehicles are beyond the reach of many consumers. Residual-based vehicle financing is one way to manage this quandary.
Callahan’s Guide To The 2023 World Series
Will it be the D-Backs or Rangers in this year's Fall Classic? Callahan's credit union data could have the answer.
Lessons In Liquidity: How 2 Sunbelt Cooperatives Attract Deposits
Checking and certificate accounts raise cash for lending and support liquidity needs at Credit Union West and Texas Trust.
7 Tips To Straighten Out Vendor Management
My Community Credit Union saved $2 million by renegotiating its contracts. Now it shares how other credit unions can do the same.
Consumers Give The Economy Two Thumbs Down
Increased pessimism — and credit card balances — present credit unions with the opportunity to help members improve their financial wellbeing.
How MSUFCU Saw 2x Deposit Growth
A new solution allows credit unions to reach young, motivated, prospective members, and offers cash rewards to members for positive financial behavior, including increasing savings ...
Deposits Remain The Foundation Of The Member-Credit Union Relationship.
Cooperatives would do well to educate and support their members through budgeting and savings plans to foster financial stability throughout the community.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.