What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Callahan’s Guide To The 2023 World Series
October 27, 2023
No Comments
Will it be the D-Backs or Rangers in this year’s Fall Classic? Callahan’s credit union data could have the answer.
Lessons In Liquidity: How 2 Sunbelt Cooperatives Attract Deposits
October 23, 2023
No Comments
Checking and certificate accounts raise cash for lending and support liquidity needs at Credit Union West and Texas Trust.
7 Tips To Straighten Out Vendor Management
October 23, 2023
No Comments
My Community Credit Union saved $2 million by renegotiating its contracts. Now it shares how other credit unions can do the same.
Consumers Give The Economy Two Thumbs Down
October 17, 2023
No Comments
Increased pessimism — and credit card balances — present credit unions with the opportunity to help members improve their financial wellbeing.
How MSUFCU Saw 2x Deposit Growth
October 16, 2023
No Comments
A new solution allows credit unions to reach young, motivated, prospective members, and offers cash rewards to members for positive financial behavior, including increasing savings and paying off debt.
Deposits Remain The Foundation Of The Member-Credit Union Relationship.
October 16, 2023
No Comments
Cooperatives would do well to educate and support their members through budgeting and savings plans to foster financial stability throughout the community.
Member Dividends Reach 14-Year High
October 16, 2023
No Comments
Strong certificate demand and higher cost of funds boosted annual dividends per member to $153 in the second quarter. What’s happening in other member engagement metrics?
BCU Builds National Reach One Relationship At A Time
October 9, 2023
No Comments
The Illinois-based cooperative built its business around meeting the needs of some of Americas most admired companies. Deep relationships, diverse products, and a focus on financial wellbeing have helped BCU grow into one of the nation’s largest credit unions.
Overdraft Fees Weigh On Members In The Second Quarter
October 9, 2023
No Comments
Rising expenses caused members to pay more in non-sufficient funds and overdraft fees in the second quarter, but it varies by region.
Top-Line Revenue Expands At U.S. Credit Unions
October 9, 2023
No Comments
Credit unions added high-yielding loans to their balance sheets during the second quarter; however, higher funding costs offset some of these gains.
Callahan’s Guide To The 2023 World Series
Will it be the D-Backs or Rangers in this year's Fall Classic? Callahan's credit union data could have the answer.
Lessons In Liquidity: How 2 Sunbelt Cooperatives Attract Deposits
Checking and certificate accounts raise cash for lending and support liquidity needs at Credit Union West and Texas Trust.
7 Tips To Straighten Out Vendor Management
My Community Credit Union saved $2 million by renegotiating its contracts. Now it shares how other credit unions can do the same.
Consumers Give The Economy Two Thumbs Down
Increased pessimism — and credit card balances — present credit unions with the opportunity to help members improve their financial wellbeing.
How MSUFCU Saw 2x Deposit Growth
A new solution allows credit unions to reach young, motivated, prospective members, and offers cash rewards to members for positive financial behavior, including increasing savings ...
Deposits Remain The Foundation Of The Member-Credit Union Relationship.
Cooperatives would do well to educate and support their members through budgeting and savings plans to foster financial stability throughout the community.
Member Dividends Reach 14-Year High
Strong certificate demand and higher cost of funds boosted annual dividends per member to $153 in the second quarter. What’s happening in other member engagement ...
BCU Builds National Reach One Relationship At A Time
The Illinois-based cooperative built its business around meeting the needs of some of Americas most admired companies. Deep relationships, diverse products, and a focus on ...
Overdraft Fees Weigh On Members In The Second Quarter
Rising expenses caused members to pay more in non-sufficient funds and overdraft fees in the second quarter, but it varies by region.
Top-Line Revenue Expands At U.S. Credit Unions
Credit unions added high-yielding loans to their balance sheets during the second quarter; however, higher funding costs offset some of these gains.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?