What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Optimistic Economic Outlook Leads To Talk Of ‘Immaculate Disinflation’
October 5, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
3 Key Questions For Strategic Planning
October 4, 2023
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As the industry heads to the close of a turbulent year, a few core questions can guide discussions around how to better serve members and communities.
Americans Need Financial Wellness More Than Ever
September 25, 2023
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New data from the U.S. Census Bureau shows widening income gaps and rising poverty, illuminating the ongoing need for financial literacy programs from credit unions.
How Wright-Patt Credit Union Generates Innovation From Within
September 25, 2023
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The Ohio cooperative shares key learnings from its first Partner Innovation Challenge.
ChatGPT Has Everyone Talking. Here’s What Some Are Saying.
September 18, 2023
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Senior leaders across multiple credit unions talk about how their organizations are tackling the explosive new iteration of artificial intelligence.
Compensation Catches Up With The Cost Of Living
September 18, 2023
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Inflation is cooling, and American wages have finally caught up, bringing much-needed relief to American budgets.
Economic Waves In Motion: Understanding Rising Lender Risk
September 18, 2023
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Like water, the economy does not calm down immediately after a major disruption, and lenders must decide for themselves the best way to ride out the waves.
Credit Card Spending Rebounds. Penetration Holds Steady.
September 11, 2023
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Credit union members are more willing to pull out their plastic post-pandemic, but the industry can still gain ground with wallet share.
Summer Closes With Economic Optimism
September 8, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Outsourcing Your ATM Management Can Save You Time And Money
August 29, 2023
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ATMs cost hundreds of staff hours and thousands of dollars every year to operate.
3 Key Questions For Strategic Planning
As the industry heads to the close of a turbulent year, a few core questions can guide discussions around how to better serve members and ...
Americans Need Financial Wellness More Than Ever
New data from the U.S. Census Bureau shows widening income gaps and rising poverty, illuminating the ongoing need for financial literacy programs from credit unions.
How Wright-Patt Credit Union Generates Innovation From Within
The Ohio cooperative shares key learnings from its first Partner Innovation Challenge.
ChatGPT Has Everyone Talking. Here’s What Some Are Saying.
Senior leaders across multiple credit unions talk about how their organizations are tackling the explosive new iteration of artificial intelligence.
Compensation Catches Up With The Cost Of Living
Inflation is cooling, and American wages have finally caught up, bringing much-needed relief to American budgets.
Economic Waves In Motion: Understanding Rising Lender Risk
Like water, the economy does not calm down immediately after a major disruption, and lenders must decide for themselves the best way to ride out ...
Credit Card Spending Rebounds. Penetration Holds Steady.
Credit union members are more willing to pull out their plastic post-pandemic, but the industry can still gain ground with wallet share.
Summer Closes With Economic Optimism
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Outsourcing Your ATM Management Can Save You Time And Money
ATMs cost hundreds of staff hours and thousands of dollars every year to operate.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Optimistic Economic Outlook Leads To Talk Of ‘Immaculate Disinflation’