What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
5 Takeaways From Trendwatch 2Q 2023
August 14, 2023
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With liquidity still a top concern, credit unions are shifting their focus to find more ways to draw in additional sources of funding.
‘Big Deck,’ Big Success
August 7, 2023
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TAPCO Credit Union boosted loan volumes with a campaign that put a new spin on a not-safe-for-work expression.
Powell Reiterates Data Dependency, Market Revives Soft Landing Narrative
August 7, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Increased Credit Card Use During Economic Uncertainty
August 7, 2023
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More than one-third of cardholders have increased credit card spending in the past six months. What do you need to know about these consumers?
The Impact Of Higher Rates On Credit Union Earnings
July 31, 2023
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As credit unions repriced their asset portfolios, higher loan and investment yields bolstered margins and revenue. However, stiff competition for liquidity increased the cost of funds.
Micro Grants. Major Support.
July 31, 2023
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A microgrant program from Verity Credit Union lifts up local nonprofits and other organizations.
Little Consensus On Economy In Second Half Of 2023
July 31, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
ALM Poses An Existential Crisis For Credit Unions
July 24, 2023
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A run of bank failures in 2023 has forced all financial institutions to ask themselves whether they’re safer than troubled banks.
Navigating Liquidity In Testing Times: Insights From Leaders Credit Union
July 24, 2023
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The Tennessee cooperative uses a “balanced balance sheet approach” to ensure steady growth in lending and deposits.
The Cost Of Liquidity
July 24, 2023
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Credit unions have many ways to build liquidity, each with its own benefits and costs. Which option is right for your credit union?
5 Takeaways From Trendwatch 2Q 2023
With liquidity still a top concern, credit unions are shifting their focus to find more ways to draw in additional sources of funding.
‘Big Deck,’ Big Success
TAPCO Credit Union boosted loan volumes with a campaign that put a new spin on a not-safe-for-work expression.
Increased Credit Card Use During Economic Uncertainty
More than one-third of cardholders have increased credit card spending in the past six months. What do you need to know about these consumers?
The Impact Of Higher Rates On Credit Union Earnings
As credit unions repriced their asset portfolios, higher loan and investment yields bolstered margins and revenue. However, stiff competition for liquidity increased the cost of ...
Micro Grants. Major Support.
A microgrant program from Verity Credit Union lifts up local nonprofits and other organizations.
Little Consensus On Economy In Second Half Of 2023
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
ALM Poses An Existential Crisis For Credit Unions
A run of bank failures in 2023 has forced all financial institutions to ask themselves whether they’re safer than troubled banks.
Navigating Liquidity In Testing Times: Insights From Leaders Credit Union
The Tennessee cooperative uses a “balanced balance sheet approach” to ensure steady growth in lending and deposits.
The Cost Of Liquidity
Credit unions have many ways to build liquidity, each with its own benefits and costs. Which option is right for your credit union?
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Powell Reiterates Data Dependency, Market Revives Soft Landing Narrative