What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Ready Or Not, The Age Of AI Is Here
August 28, 2023
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Patelco Credit Union’s chief technology officer looks beyond banking to envisage a future with artificial intelligence.
The Efficiency Ratio Takes A Surprising Turn
August 21, 2023
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Inflation has eased during the past year, but the efficiency ratio is heating up.
Trendwatch 2Q 2023
August 17, 2023
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Watch Trendwatch 2Q23 to learn about credit union performance trends gathered from 2Q 2023 data.
6 Practices Your Credit Union Can Use To Help Manage Liquidity
August 14, 2023
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The ability to effectively manage liquidity can have significant implications on profitability, stability, and reputation.
5 Takeaways From Trendwatch 2Q 2023
August 14, 2023
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With liquidity still a top concern, credit unions are shifting their focus to find more ways to draw in additional sources of funding.
‘Big Deck,’ Big Success
August 7, 2023
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TAPCO Credit Union boosted loan volumes with a campaign that put a new spin on a not-safe-for-work expression.
Powell Reiterates Data Dependency, Market Revives Soft Landing Narrative
August 7, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Increased Credit Card Use During Economic Uncertainty
August 7, 2023
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More than one-third of cardholders have increased credit card spending in the past six months. What do you need to know about these consumers?
The Impact Of Higher Rates On Credit Union Earnings
July 31, 2023
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As credit unions repriced their asset portfolios, higher loan and investment yields bolstered margins and revenue. However, stiff competition for liquidity increased the cost of funds.
Little Consensus On Economy In Second Half Of 2023
July 31, 2023
No Comments
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Ready Or Not, The Age Of AI Is Here
Patelco Credit Union’s chief technology officer looks beyond banking to envisage a future with artificial intelligence.
The Efficiency Ratio Takes A Surprising Turn
Inflation has eased during the past year, but the efficiency ratio is heating up.
Trendwatch 2Q 2023
Watch Trendwatch 2Q23 to learn about credit union performance trends gathered from 2Q 2023 data.
6 Practices Your Credit Union Can Use To Help Manage Liquidity
The ability to effectively manage liquidity can have significant implications on profitability, stability, and reputation.
5 Takeaways From Trendwatch 2Q 2023
With liquidity still a top concern, credit unions are shifting their focus to find more ways to draw in additional sources of funding.
‘Big Deck,’ Big Success
TAPCO Credit Union boosted loan volumes with a campaign that put a new spin on a not-safe-for-work expression.
Increased Credit Card Use During Economic Uncertainty
More than one-third of cardholders have increased credit card spending in the past six months. What do you need to know about these consumers?
The Impact Of Higher Rates On Credit Union Earnings
As credit unions repriced their asset portfolios, higher loan and investment yields bolstered margins and revenue. However, stiff competition for liquidity increased the cost of ...
Little Consensus On Economy In Second Half Of 2023
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Powell Reiterates Data Dependency, Market Revives Soft Landing Narrative