What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Home Ownership Is Out Of Reach
June 26, 2023
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Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
ValleyStar Credit Union Taps Student Talent
June 12, 2023
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A collaboration between the credit union and Virginia Tech is benefitting the credit union while also providing master’s degree candidates real-world business experience.
How Did First Quarter Economic Trends Impact Credit Unions?
June 12, 2023
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Inflation eased, and GDP was better than expected, but widespread uncertainty has members seeking financial stability.
8 Steps For Building A Purpose-Driven Growth Strategy
May 30, 2023
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A well-defined purpose drives member and employee engagement, which in turn drives sustainable growth.
Credit Unions Are Spending Money To Lend Money
May 30, 2023
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First quarter data shows the cost of funds increased 78 basis points annually as share certificate balance growth helped credit unions build liquidity.
1Q23 Trendwatch
May 18, 2023
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Watch the recording of Trendwatch to learn about credit union performance trends gathered from 1Q 2023 data.
5 Takeaways From Trendwatch 1Q 2023
May 15, 2023
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A preview of the economic and performance trends that shaped the credit union industry during the first quarter, and how that could impact the months to come.
Credit Union Liquidity Profile By State
May 15, 2023
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The failure of First Republic Bank in early May has consumers worried about liquidity in the financial system. Here’s where credit unions landed at year-end 2022.
Markets Are In A Holding Pattern. The Uncertainty Is Palpable.
May 15, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Making The Most Of Member Experience
May 8, 2023
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After a year filled with economic uncertainty and recent high-profile bank failures, there’s more reason than ever for credit unions to double down on service.
Home Ownership Is Out Of Reach
Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
ValleyStar Credit Union Taps Student Talent
A collaboration between the credit union and Virginia Tech is benefitting the credit union while also providing master’s degree candidates real-world business experience.
How Did First Quarter Economic Trends Impact Credit Unions?
Inflation eased, and GDP was better than expected, but widespread uncertainty has members seeking financial stability.
8 Steps For Building A Purpose-Driven Growth Strategy
A well-defined purpose drives member and employee engagement, which in turn drives sustainable growth.
Credit Unions Are Spending Money To Lend Money
First quarter data shows the cost of funds increased 78 basis points annually as share certificate balance growth helped credit unions build liquidity.
1Q23 Trendwatch
Watch the recording of Trendwatch to learn about credit union performance trends gathered from 1Q 2023 data.
5 Takeaways From Trendwatch 1Q 2023
A preview of the economic and performance trends that shaped the credit union industry during the first quarter, and how that could impact the months ...
Credit Union Liquidity Profile By State
The failure of First Republic Bank in early May has consumers worried about liquidity in the financial system. Here’s where credit unions landed at year-end ...
Markets Are In A Holding Pattern. The Uncertainty Is Palpable.
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Making The Most Of Member Experience