What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
After 7 Years, CECL Is Here. Quest FCU Was Ready.
March 20, 2023
No Comments
The Ohio cooperative has been working with vendors and testing new solutions to find the right fit for the new reporting standards.
5 Lessons For Credit Unions From Silicon Valley Bank’s Collapse
March 15, 2023
No Comments
The crisis is still unfolding, but the latest high-profile bank failure has plenty of takeaways for credit unions around asset management, net worth, communication, and more.
Borrowing Costs Pinch Credit Unions
March 7, 2023
No Comments
Line of credit usage increased just as the Federal Reserve began to hike interest rates, increasing the cost of borrowing for credit unions across the country.
Loan Growth Smashed Records In The Fourth Quarter
March 6, 2023
No Comments
Loan balances were up 20% year-over-year, surpassing the previous industry record.
5 Takeaways From Trendwatch 4Q 2022
February 21, 2023
No Comments
Dive into the performance trends that shaped the final quarter of the year, and learn how those metrics could impact the months ahead.
Is The Fed Finally Winning Its War On Inflation?
February 21, 2023
No Comments
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
4Q22 Trendwatch
February 17, 2023
No Comments
Watch the recording of Trendwatch to learn about credit union performance trends gathered from 4Q 2022 data.
Leveraging your Budgeting and Planning Processes to Optimize Performance in Today’s Environment
February 13, 2023
No Comments
As Credit Unions plan for 2023, 2024 and beyond, they are trying to figure out how to optimize performance in the face of uncertain times. Will interest rates continue to rise or will rates actually start to level off and maybe even decline, will the tight labor market and rising labor costs continue to push
Exit Interview: Dave Roughton, SAFE Credit Union
February 13, 2023
No Comments
From the coin vault to the corner office, Dave Roughton looks back on a career and to the future of an industry with impact in mind.
3 Ways To Measure For Better Marketing
February 13, 2023
No Comments
Marketing leaders share one strategy they use to demonstrate the goals of the department and its value to the organization.
After 7 Years, CECL Is Here. Quest FCU Was Ready.
The Ohio cooperative has been working with vendors and testing new solutions to find the right fit for the new reporting standards.
5 Lessons For Credit Unions From Silicon Valley Bank’s Collapse
The crisis is still unfolding, but the latest high-profile bank failure has plenty of takeaways for credit unions around asset management, net worth, communication, and ...
Borrowing Costs Pinch Credit Unions
Line of credit usage increased just as the Federal Reserve began to hike interest rates, increasing the cost of borrowing for credit unions across the ...
Loan Growth Smashed Records In The Fourth Quarter
Loan balances were up 20% year-over-year, surpassing the previous industry record.
5 Takeaways From Trendwatch 4Q 2022
Dive into the performance trends that shaped the final quarter of the year, and learn how those metrics could impact the months ahead.
4Q22 Trendwatch
Watch the recording of Trendwatch to learn about credit union performance trends gathered from 4Q 2022 data.
Leveraging your Budgeting and Planning Processes to Optimize Performance in Today’s Environment
As Credit Unions plan for 2023, 2024 and beyond, they are trying to figure out how to optimize performance in the face of uncertain times. ...
Exit Interview: Dave Roughton, SAFE Credit Union
From the coin vault to the corner office, Dave Roughton looks back on a career and to the future of an industry with impact in ...
3 Ways To Measure For Better Marketing
Marketing leaders share one strategy they use to demonstrate the goals of the department and its value to the organization.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Is The Fed Finally Winning Its War On Inflation?